Honda Tsubasa Shines in New DHC Lutein Commercial for Eye Care
DHC, a leading supplement company based in Tokyo, has announced the launch of a new commercial featuring popular actor Tsubasa Honda. Set to air on April 24, 2026, the advertisement promotes DHC's Lutein supplement under the theme "Lutein Light Protection." The commercial aims to raise awareness about the importance of eye care in today’s digital age, where people increasingly face blue light from screens.
In the new commercial, Tsubasa Honda is seen immersed in a video game, demonstrating high levels of concentration. As she focuses on the game, Lutein's character, "Tsubu Tsubu," known as "Rute," makes a gentle appearance. This character, which emerged out of a desire to bring happiness, represents small clumps created during the manufacturing process of DHC's supplements. While observing Honda’s intense gameplay, Rute softly reminds viewers, "This person is really focused, and her eyes are protected by Lutein."
As the commercial progresses, a key message appears: "Protection from blue light on computers and smartphones. Lutein Light Protection." Finally, Honda herself turns to the audience and sweetly asks, "Are you getting enough Lutein?"
In her own words, Honda expressed her remarkable ability to focus on video games for over ten hours. "I often don’t realize how much I strain my eyes while gaming, but afterward, I definitely feel the fatigue, especially from blue light exposure. I think the amount of digital screen time has increased the strain on our eyes," she explained. Honda emphasizes the need for comprehensive eye care, stating, "Using eye drops sometimes just isn't enough anymore. Going forward, in addition to external care like eye drops, I believe we should also focus on inner health by taking Lutein supplements."
About Tsubasa Honda:
Tsubasa Honda is affiliated with Stardust Promotion and is a well-recognized actress and fashion model born on June 27, 1992. With numerous appearances in commercials, films, and dramas, she has captivated audiences with her versatile talent. Recent roles include characters in popular adaptations on networks like TBS and TV Asahi.
DHC's Growth in the Eye Care Market:
Interestingly, since 2015, the functional food category has been expanding significantly, driving the eye care market forward. For DHC’s Lutein Light Protection, sales numbers have shown impressive growth, with sales projected to be 1.4 times higher in 2025 compared to 2019. This solid growth reflects the increasing public concern for eye health amid our technology-driven lifestyles.
Product Information:
DHC Lutein Light Protection is a functional food that protects the eyes from stimuli caused by ultraviolet rays and blue light. It improves clarity, contrast sensitivity, and overall eye comfort. In addition to Lutein, it also contains supportive ingredients such as cassis extract, nemunokis extract, and gardenia extract. DHC emphasizes that Lutein helps enhance the amount of macular pigment in the eyes, thereby protecting them from harmful light exposure.
Find more about the product here: DHC Lutein Light Protection.
With this new campaign, DHC aims to inspire a healthier, more informed approach to eye care, particularly as screen time continues to rise in modern life.
In the new commercial, Tsubasa Honda is seen immersed in a video game, demonstrating high levels of concentration. As she focuses on the game, Lutein's character, "Tsubu Tsubu," known as "Rute," makes a gentle appearance. This character, which emerged out of a desire to bring happiness, represents small clumps created during the manufacturing process of DHC's supplements. While observing Honda’s intense gameplay, Rute softly reminds viewers, "This person is really focused, and her eyes are protected by Lutein."
As the commercial progresses, a key message appears: "Protection from blue light on computers and smartphones. Lutein Light Protection." Finally, Honda herself turns to the audience and sweetly asks, "Are you getting enough Lutein?"
In her own words, Honda expressed her remarkable ability to focus on video games for over ten hours. "I often don’t realize how much I strain my eyes while gaming, but afterward, I definitely feel the fatigue, especially from blue light exposure. I think the amount of digital screen time has increased the strain on our eyes," she explained. Honda emphasizes the need for comprehensive eye care, stating, "Using eye drops sometimes just isn't enough anymore. Going forward, in addition to external care like eye drops, I believe we should also focus on inner health by taking Lutein supplements."
About Tsubasa Honda:
Tsubasa Honda is affiliated with Stardust Promotion and is a well-recognized actress and fashion model born on June 27, 1992. With numerous appearances in commercials, films, and dramas, she has captivated audiences with her versatile talent. Recent roles include characters in popular adaptations on networks like TBS and TV Asahi.
DHC's Growth in the Eye Care Market:
Interestingly, since 2015, the functional food category has been expanding significantly, driving the eye care market forward. For DHC’s Lutein Light Protection, sales numbers have shown impressive growth, with sales projected to be 1.4 times higher in 2025 compared to 2019. This solid growth reflects the increasing public concern for eye health amid our technology-driven lifestyles.
Product Information:
DHC Lutein Light Protection is a functional food that protects the eyes from stimuli caused by ultraviolet rays and blue light. It improves clarity, contrast sensitivity, and overall eye comfort. In addition to Lutein, it also contains supportive ingredients such as cassis extract, nemunokis extract, and gardenia extract. DHC emphasizes that Lutein helps enhance the amount of macular pigment in the eyes, thereby protecting them from harmful light exposure.
Find more about the product here: DHC Lutein Light Protection.
With this new campaign, DHC aims to inspire a healthier, more informed approach to eye care, particularly as screen time continues to rise in modern life.
Topics Consumer Products & Retail）
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