Seminar Overview: Utsunomiya City's Water Branding and Aquaculture
On July 15, 2025, JPI (Japan Planning Institute) will host a seminar in Tokyo featuring Nobuhisa Ohtake, the Director of the Waterworks Bureau of Utsunomiya City. This event focuses on two significant themes: the branding of Utsunomiya's water supply and its venture into land-based aquaculture, particularly with the strawberry salmon. As water supply issues escalate due to declining populations and increasing water conservation awareness, municipalities are seeking innovative methods to engage citizens and maintain demand for treated water.
Why Water Branding Matters
With a rise in concerns regarding water safety and consumer preferences shifting away from tap water—often attributed to chlorine smell—Utsunomiya City is at the forefront of a strategic initiative to change public perception. The city aims to communicate the truth about tap water quality while engaging the community through unique projects. The seminar will delve into current initiatives aimed at bolstering interest and consumption of tap water.
Agenda Highlights
1.
Is Tap Water Really Unsafe?
Debunking myths about the safety and taste of tap water.
2.
Past Efforts
Review of previous marketing strategies and community engagements.
3.
From Pull to Push Marketing
Transitioning strategies to actively promote tap water consumption.
4.
Future Prospects
Discussing the long-term vision for water branding and aquaculture ventures.
5.
Q&A Session
Addressing participant queries regarding the seminar topics.
6.
Networking Opportunity
Exchange business cards and build connections with fellow attendees and the speaker.
Networking and Collaboration
The seminar will not only focus on educational aspects but will also provide a platform for networking. Attendees will have the chance to interact with Nobuhisa Ohtake and other participants, fostering relationships that could benefit future projects and collaborations.
Registration Details
- - Date & Time: July 15, 2025, from 13:30 to 15:30
- - Location: Tokyo (on-site attendance only)
- - Fee: 37,940 JPY (tax included) for one person, with one additional free attendee from the same company required to register. Public sector employees can enjoy a reduced fee of 11,000 JPY each, with specific conditions for attendance.
Registration Link
Participants are encouraged to register early as seats are limited, ensuring they secure a place in this unique opportunity tailored for professionals within the water supply and associated industries. Please note that there will be no live streaming or recorded sessions, as this is an on-site exclusive seminar.
About JPI (Japan Planning Institute)
Founded to serve as a bridge between politics, government, and the private sector, JPI has dedicated over fifty years to providing valuable information through seminars tailored for leaders and mid-level management engaged in national policy and large-scale projects. For inquiries, contact:
Japan Planning Institute
5-2-32 Minamiazabu, Minato-ku, Tokyo 106-0047
Tel: 03-5793-9761, Fax: 03-5793-9767
Official Website