#USA #Irving #Breakfast #Thomas'® #Cecily Strong

Rise and Shine: Join the Morning Revolution with Thomas'® and Cecily Strong

In a humorous twist and a push for healthier habits, Thomas'®, the iconic breakfast brand, has teamed up with comedian Cecily Strong to launch the "Join the Morning People" campaign. This initiative aims to transform the way Americans view morning routines through the power of delicious breakfasts.

The Morning Struggle

Americans have long been known to dread early mornings, with a staggering 95% admitting they dislike getting up when the sun rises. In acknowledgment of this universal frustration, Thomas'® aims to redefine the idea of being a "morning person". By promoting the joys of breakfast, they want to show that with the right mindset—and the right food—mornings can become a cherished time of day.

About the Campaign

Cecily Strong, celebrated for her role as the longest-serving female cast member on a major late-night TV show, leads the campaign alongside Thom, Thomas'® humorous mascot. Their partnership aims to bring lightheartedness and relatability to morning struggles, showcasing the chaos many face—be it rising early to catch a soccer game or managing kids while getting breakfast ready. Their comedic skits serve as a reminder that no matter how hectic mornings are, a satisfying Thomas' breakfast can pave the way for success throughout the day.

"At Thomas', we’re on a mission to redefine what it means to be a morning person," shared Leslie Vesper, Chief Marketing Officer at Bimbo Bakeries USA. She emphasizes that great mornings are a result of preparation, not just luck. By collaborating with Strong, they hope to inspire consumers to rethink their breakfast habits.

Cecily Strong adds a personal touch saying, "If you told my former late-night self that I’d be leading a crusade to get people out of bed early, I never would have believed you." Through this campaign, she acknowledges the chaos of mornings while showing that humor and delicious food can make all the difference.

21-Day Challenge

To kickstart this movement, Thomas'® introduces the 21-Day Morning People Challenge. Research suggests it takes about 21 days to build a new habit, and this initiative encourages Americans to commit to enjoying warm, hearty breakfasts over three weeks. Interested participants can enroll at JoinTheMorningPeople.com, where they’ll also find daily tips and tricks to make their mornings smoother.

Participants can win prizes like Instacart gift cards and exclusive Thomas'® merchandise just by joining! The campaign runs until September 17, providing plenty of time to embrace this opportunity for better mornings.

Social Media Engagement

As part of the campaign, Cecily Strong will document her own journey toward becoming a morning person on Instagram, providing followers with updates, insights, and perhaps a few comedic mishaps along the way. This social media component aims to create a community around shared experiences and encourage more people to join in the fun of the challenge.

Thomas'® - An Iconic Breakfast Brand

Founded in 1880, Thomas'® has made its mark in the breakfast industry with its renowned Nooks & Crannies English Muffins. Over the years, they have expanded to include bagels and various breakfast breads, becoming a staple in households across America. Known for their quality and flavor, Thomas'® products serve as the perfect foundation for a delightful breakfast, catering to everyone’s tastes.

To learn more about the campaign and the delicious products offered by Thomas', visit JoinTheMorningPeople.com. Let’s embrace mornings together, one delectable bite at a time!

For those inspired by the campaign, remember: It’s not just about getting out of bed—it's about enjoying every minute of your morning routine!