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ITE Hong Kong 2026: An Overview

In June 2026, the ITE (International Travel Expo) will celebrate its 40th anniversary in Hong Kong, bringing together two significant events: the 40th ITE Leisure, which focuses on leisure tourism, and the 21st ITE MICE, dedicated to business tourism. The expo will take place at Hall 1 of the Hong Kong Convention and Exhibition Centre from June 11 to June 14, with the first two days reserved for trade professionals and the final two days open to the public.

In recent years, ITE has developed into a powerful platform for networking and business matching, providing unprecedented access to key markets in the Asian travel sector. In fact, 67% of visitors to the ITE come from the Greater Bay Area (GBA) of China, which encompasses Hong Kong, Shenzhen, and Guangzhou. This region boasts a combined GDP of $2.1 trillion in 2024 and serves as an economic powerhouse in Asia.

The statistics surrounding Hong Kong's travel market illustrate its robust economic contribution. In 2024, there were 104.7 million departures from Hong Kong's population of 7.5 million residents, with travelers spending approximately $28.9 billion. The Hong Kong travel sector is ranked 14th in the world, showcasing its significance on the global stage. Notably, during the holiday period from December 24 to 28, 2025, over 2.32 million passengers traveled from Hong Kong, including 240,000 on New Year's Day alone.

Organized by TKS Exhibition Services Ltd, the ITE expo enjoys the active support of China's Ministry of Culture and Tourism, which oversees one of the largest pavilions at the event. The ITE2025, designated by the government as a mega event, attracted 502 participants from 64 different countries and regions, with 88% of them coming from outside Hong Kong. Among them were 7,627 regional buyers and professional visitors, with travel agents making up 46% and MICE representatives accounting for 15% of the attendees.

The results show a strong engagement; 70,212 members of the public attended the event, along with an impressive response from a survey conducted with over 4,242 participants. It revealed that the majority of visitors possess higher education degrees. A significant 72% prefer independent travel for long-distance trips, while 48% had taken at least three trips between January and June 2025. Travelers willing to spend are evident, with 91% intending to maintain or increase their travel budgets, and 32% expressing interest in travel destinations outside Asia within the next six months.

ITE 2026 will feature diverse B2B and B2C programs, including business matchmaking, speaking opportunities for industry specialists, and interactions with over 50 key opinion leaders. Visitors can expect themed sections focusing on youth, family travel, and eco-tourism, to name a few. The previous ITE event featured 135 seminars, attracting 9,224 attendees eager to learn and engage with industry insights.

The event is seen as an excellent opportunity for direct sales and bookings, particularly from independent travelers. Notably, 43% of public attendees are prepared to book on-site, with many using mobile devices for online reservations and payments. In a commitment to accessibility, the organizers have kept the rental price for raw space at ITE2026 at $470 per square meter, only 2.2% higher than in 2019. Discounts are available for early payment, encouraging participation.

Interested parties can reach out via email at email protected] or via WhatsApp at +852 94008444. More information is available on the website [https://www.itehk.com.

ITE Hong Kong 2026 stands as a testament to the resilience and dynamism of the Asian travel market, and it is set to foster numerous opportunities for attendees and exhibitors alike.