Discover the Exclusive LOVE WITHOUT LIMITS Collection by LOFT in Celebration of the Wicked Movie Release

Celebrate the Magic of Wicked with LOFT's Exclusive Collection

In a spectacular partnership with Universal Studios Licensing LLC, LOFT is excited to announce the launch of the "LOVE WITHOUT LIMITS COLLECTION by LOFT" in honor of the highly anticipated movie release, "Wicked: Eternal Promise." Scheduled from March 3 to April 17, 2026, this limited-time collection will be available at LOFT stores across the nation, including locations in Shibuya and Ginza, as well as online via the LOFT website.

This unique collection boasts a variety of beauty and personal care products, all inspired by the enchanting world of "Wicked." Featuring themes and imagery from beloved characters Elphaba and Glinda, the lineup includes 12 exclusive items that are sure to delight fans and beauty enthusiasts alike.

Exclusive Products Highlight

Among the delightful offerings within the collection, customers can look forward to:

- LOFT Exclusive Pouch (Suikōsha) for ¥1,980
- LOFT Exclusive Mirrors in two designs (Suikōsha), each priced at ¥1,650
- LOFT Exclusive Hair Clips (Suikōsha) available for ¥1,540

Fans of the Wicked universe will also be pleased to discover beauty items packaged with themed graphics, such as:

- Body Splash Maria Regale - This delightful fragrance body mist (Fernanda) is available in two designs, priced at ¥1,760, and will be stocked from late March.
- VT COSMETICS Needle Shot 100 (Frontier) for ¥3,520 - A revolutionary serum featuring natural micro-needles that help refine skin texture.
- VT COSMETICS Cica Daily Soothing Mask (Frontier) priced at ¥2,420 - These ultra-thin sheets provide intense hydration with each pack containing 30 sheets.
- VT COSMETICS Cica Spot Patch (Frontier) for ¥650 - This targeted care item protects specific areas of the skin from dryness and irritation, enriched with Cica ingredients.
- Sugar Scrub by Revlon available in two designs for ¥990 - This innovative lip scrub combines exfoliation and moisture, thanks to its blend of three nourishing fruit oils.
- Coolista Sedalen Frozen Amber Scent (Liberta) at ¥880 - A unique roll-on body cooler designed for areas prone to sweat, inspired by the mysterious and fantastical ambiance of Wicked.

More to Explore: LOFT Cosmetic Festival 2026SS

Coinciding with the launch of the LOVE WITHOUT LIMITS COLLECTION is the "LOFT Cosmetic Festival 2026SS," now in its 13th year. Under the theme "Colorful Charming," this festival will showcase 241 brands with 1,250 different products, including exclusive items and limited availability selections, ensuring beauty fanatics find something perfect for them.

The festival runs from March 3 to April 17, 2026, offering a vibrant array of colors and products designed to enchant.

To explore the collection and the Cosmetic Festival, visit LOFT's official site. Don't miss this chance to celebrate the magic of Wicked while indulging in unique beauty items designed just for fans.

Note: All pricing includes tax, and product availability may vary by store location.