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Exciting Collaboration: Hanes and V.A.

In a thrilling partnership that fashion enthusiasts will not want to miss, V.A., the innovative concept store under Jun Co., will unveil its second collaboration with the renowned basic apparel brand, Hanes. This eagerly anticipated launch is set for August 21, 2026, and promises to deliver a unique take on a classic piece.

The spotlight of this collaboration shines on the classic BEEFY-T® Crew Neck Pocket Tee, a staple in the Hanes lineup that's beloved for its comfort and durability. Known for its robust fabric and a texture that becomes softer with each wash, the tee is designed to maintain its shape wash after wash, resisting stretching and degradation over time. The thoughtfully constructed silhouette features a classic boxy shape that captures an American aesthetic, making it a versatile addition to any casual wardrobe.

One of the standout features of this piece is the VA logo embroidered on the front pocket, adding a touch of exclusivity and branding that fans of the store will appreciate.

Colorful Variations

Beyond its stylish silhouette, the Hanes Beefy Pocket Tee will be available in a variety of colors to cater to different tastes. In addition to basic black and white, customers can choose from rich shades such as plum, indigo, dark brown, mustard, and greige. Each color variation is thoughtfully matched with complementary embroidery thread colors, demonstrating a commitment to attention to detail and unique design.

Perfect for Daily Use

This item perfectly blends daily utility with the distinctive charm that V.A. is known for. Whether you're dressing down for a casual outing or aiming for a relaxed day at home, this pocket tee caters to all your needs while providing a stylish edge.

Each tee will be packaged in exclusive V.A. packaging, reinforcing the uniqueness of this collaborative item, ensuring that it remains a sought-after piece among fashion aficionados.

Product Details

• - Launch Date: August 21, 2026
• - Product Name: Hanes Beefy Pocket Tee / V.A.
• - Price: ¥4,950 (including tax)
• - Available Colors: Black, White, Plum, Dark Brown, Indigo, Mustard, Greige
• - Sizes: S/M/L/XL
• - Where to Buy: Available at V.A. located in Shibuya, Tokyo (Jingumae 6-1-9) and on the V.A. Online Store.

More About V.A. and Hanes

Founded in 1901 in Winston-Salem, North Carolina, Hanes has become a household name known for its foundational apparel such as t-shirts and underwear. With an enduring commitment to comfort, Hanes has maintained its position as the top brand in underwear in the United States. As the self-proclaimed “KING OF PACK T-SHIRTS,” Hanes continues to support a comfortable lifestyle for consumers worldwide by offering a range of quality products from intimate wear to casual attire and beyond.

For those interested in this stylish collaboration, mark your calendars for August 21, 2026, and be sure to visit V.A. to grab this limited-edition Hanes Beefy Pocket Tee. Follow their official Instagram @va.tokyo for more updates and details about this exciting launch.