#Japan #Tokyo #RCS #KDDI #AI CROSS

Revolutionizing Corporate Messaging: The Launch of RCS by KDDI

AI CROSS Co., Ltd., based in Tokyo and led by CEO Noriko Harada, is excited to announce the groundbreaking initiative of the RCS (Rich Communication Services) Official Account, launched by KDDI Corporation on May 20, 2025. This innovation in corporate messaging allows businesses to reach new customer demographics by sending rich messages that include images, videos, and interactive content—ultimately transforming how companies utilize SMS communications.

Understanding RCS: A Game Changer in Messaging

The "Absolute Reach! RCS" service, provided by AI CROSS, represents a substantial advancement in business messaging. This service offers not just text, but also rich media including images, buttons, documents, and videos, establishing a fresh communication channel between companies and their customers.

Benefits for Businesses

• - Higher Visibility: Ensures messages are seen first, enhancing open and response rates.
• - Brand Recognition: The display of official marks and company names fosters brand awareness and trust.
• - Data Insights: Visibility of open and response metrics allows businesses to choose optimal next actions.

Advantages for Customers

• - Intuitive Understanding: With rich content, messages are easier to grasp.
• - Verified Communication: Messages come from carrier-authenticated accounts, providing security and peace of mind for recipients.

Only businesses that have undergone authentication by the respective carriers can utilize RCS official accounts, ensuring that recipients can engage with confidence, free from impersonation concerns.

Transforming Business Efficiency

RCS is specifically designed to address various business challenges in the B2C messaging space.

• - Cost Reduction: Businesses can digitize physical mailings, cutting down on costs and time.
• - Workflow Automation: Processes like appointment scheduling, surveys, and confirmations can be streamlined via chatbots, leading to improved operational efficiency.

Case Study: Streamlining Call Center Operations

The effectiveness of the RCS service is exemplified by its implementation at Ielab Partners Co., Ltd., a Tokyo-based firm specializing in rent guarantee services. They routinely follow up with tenants regarding rent payments, giving rise to significant operational challenges:

• - Managing monthly payment confirmations for approximately 10,000 clients, with an average of 9.6 calls per person.
• - Each call averaging 2 minutes, overwhelming operational workloads.
• - Traditional SMS methods left open rates invisible, making priority management tricky.

With the introduction of RCS, Ielab Partners has experienced tremendous results:

• - Over 80% of recipients engaged with RCS messages took appropriate actions.
• - Automated responses were established for 20% of payment reminders, significantly reducing call handling times.
• - A staggering 640 hours of workload were eliminated monthly, translating to about 200 million yen efficiently processed through RCS communications.

Maruya, a team member at Ielab Partners, praised the approach, citing the emotional and logistical duality required in payment communications. They noted how RCS helps convey empathy and understanding visually and ensure essential messages are delivered, enhancing customer trust.

Expanding Horizons with RCS

AI CROSS has previously demonstrated substantial improvements in open and click-through rates through rich messaging services utilizing the +Message app. As of May 20, 2025, RCS capabilities have been expanded to users of KDDI networks who employ iPhones and Android devices, considerably broadening audience reach and enhancing response rates.

The partnership with KDDI continues to aim for greater customer engagement and operational efficiency. KDDI’s Executive Ozawa remarked on the potential for companies to experience intervals of heightened interaction and lower operational burdens through RCS adoption.

Looking Ahead: The Future of Messaging

AI CROSS aims to further personalize messaging experiences through advanced AI integration, accelerating RCS adoption across industries. The future holds immense possibilities for a more profound connection between businesses and customers through rich communication channels.

This collaboration will not just focus on operational metrics but on enriching customer relationships for lasting engagement. AI CROSS, KDDI, and their partners are committed to pushing the boundaries of customer interaction and relationship management through innovative messaging solutions.

For further inquiries about ABOLUTE REACH! RCS, reach out to AI CROSS Co., Ltd., a company dedicated to streamlining corporate communications through AI-driven solutions and dedicated messaging services.