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Thorne Shines a Light on Creatine with a Stellar Campaign Featuring Ciara

Thorne, the leading provider of science-supported health and wellness solutions, has kicked off an inspiring campaign centered around creatine, featuring none other than Grammy Award-winning artist Ciara. This initiative aims to bring to life the myriad benefits of creatine beyond just enhancing physical strength, thus challenging the traditional stereotype associated with its use.

The new campaign, aptly titled "Creatine Campaign," showcases how this popular supplement contributes to not only physical performance but also cognitive function and endurance. In her role, Ciara replaces the outdated notion that creatine is solely for bodybuilders, promoting it as a versatile product that can benefit everyone, regardless of their lifestyle or fitness level.

With the recent release of her album "CiCi," Ciara exemplifies the dedication required to maintain peak performance amid her busy career as a musician and a philanthropist. "I know it all looks easy, but being and staying at peak performance is a lot more than just hours of rehearsal in the studio," Ciara shares in the campaign. "I've been a long-time fan of Thorne and appreciate that I can trust their science-backed supplements—especially Creatine—to help with my overall physical and cognitive wellness."

Creatine is a naturally occurring amino acid found mainly in muscles and the brain, recognized for its extensive benefits. Thorne offers micronized creatine monohydrate that not only dissolves effortlessly but also ensures better absorption. Furthermore, every batch of Thorne's Creatine is certified by NSF for Sport®, confirming compliance with label claims and the absence of over 300 substances banned by major sports organizations.

Mary Beech, Chief Growth Officer at Thorne, highlights the importance of this campaign, stating, "Creatine isn't new, but it has so much more to offer than the usual buzzwords. We aim to educate and inform the public that creatine can enhance performance, endurance, and cognitive focus across the board."

The campaign, created by the international creative studio Frosty and directed by award-winning director Jack Begert, is rolling out with a wide array of content, including video and photographic assets designed for various platforms. The marketing strategy encompasses digital out-of-home advertising, social media, connected TV, and even influencer collaborations. Launched on September 8, this campaign will be visible until November 1, operating in key markets such as Atlanta, Los Angeles, Miami, and New York City.

Thorne's range of creatine products includes various serving sizes, appealing to different customer needs: 180 servings at $82, 90 servings for $43, and 30 servings priced at $35. In addition, the company is set to introduce flavored options—Strawberry and Pineapple Orange—in the upcoming months, making this remarkable supplement even more accessible to a broader audience.

Emphasizing its commitment to broadening its offerings, Thorne will continue to innovate within the creatine line in the months to come. For those interested in exploring more about Thorne's scientifically formulated creatine and the entire suite of health solutions endorsed by Ciara, check out Thorne's website.

Founded in 1984, Thorne has established itself as a trusted source of nutritional supplements, backed by clinical research and embraced by healthcare practitioners, professional athletes, and millions of consumers. With a mission dedicated to supporting healthier living, Thorne aims to provide individuals with tailored solutions to improve their overall wellness.

In a world where self-care is paramount, Thorne and Ciara invite you to redefine what peak performance looks like through comprehensive health and wellness, empowered by science-backed insights and products.

Explore the future of personal performance with Thorne and unlock the potential of creatine beyond the gym—your body and mind will thank you.