Celebrating 90 Years: Horlick's Legacy of Innovation and Quality in Engineering

Horlick®, a prominent name in the manufacturing of motor-generator sets as well as customized industrial control panels, is proud to announce its milestone of celebrating 90 years in business. This milestone recognizes the exceptional contributions and commitment of countless employees who have built the brand's reputation of quality over the decades. Founded in 1936 by William Horlick, the company originated with the goal of buying, selling, and refurbishing surplus military equipment, which included motors, generators, transformers, and switchgears. After World War II, the company transformed its product offerings and began manufacturing motor-generator sets specifically designed for power and frequency conversion purposes. These products catered to both private industries and military applications. Over the years, Horlick has evolved, expanding its product line to include customized electrical control panels, ensuring they meet the diverse needs of their clientele. In 2022, Horlick was welcomed into the SJE Inc. family, a strategic acquisition aimed at bolstering their custom engineering solutions in an increasingly competitive market. Bjorn Haldorsen, CEO of SJE Inc., highlights this remarkable achievement: 'Celebrating 90 years is an extraordinary accomplishment and a testament to those generations of individuals who have contributed to the Horlick name.' By intertwining innovation with a focus on customer solutions, Horlick has cemented its presence in the greater Boston area. This venture strives to provide not only robust engineering capabilities but also tailored control systems when standard offerings fall short of application requirements, including bespoke enclosures and mechanical and electrical modifications. Andy Wilson, President of SJE's Engineered Control Solutions Division, affirms this approach, stating, 'For 90 years, Horlick has thrived by combining engineering expertise with a commitment to addressing real customer challenges.' As Horlick moves forward, they remain dedicated to carrying on their rich legacy by embracing innovation and building the next chapter of their business. The company serves various markets, including automation, packaging, HVAC, robotics, and combustion control, supporting a wide array of sectors. From humble beginnings in the mid-20th century to becoming a vital player in the control systems arena, Horlick's journey of commitment and innovation is far from over. Today, the brand proudly operates under SJE Inc., which has established itself as a leader in control systems globally, delivering engineering and manufacturing excellence. To further learn about their pioneering contributions to the industry, visit www.horlick.com. This century of innovation does not merely represent a passage of time; it symbolizes years of hard work and dedication from employees and partners who have trusted Horlick throughout their respective industries, ensuring reliability during critical applications. Looking into the future, Horlick aims to build upon this legacy, dedicating its efforts to continue innovating for years to come.