Exciting Collaboration: '29CM x LOFT' Pop-Up Shop in Seoul

Get ready for a unique shopping experience as LOFT Co., Ltd. teams up with 29CM, a prominent South Korean lifestyle selection platform, to launch the '29CM x LOFT' pop-up shop from September 2 to September 6, 2026. This engaging event will take place in the vibrant Seongsu area of Seoul and is set to draw in customers looking for fresh and exciting stationery and lifestyle products.

The Concept Behind the Collaboration

LOFT, based in Shibuya, Tokyo, has long been recognized for its mission to enrich lives through diverse lifestyle products, including stationery, home goods, beauty items, and various other merchandise. Founded in 1987, LOFT has sustained its reputation by adapting to changing times while delivering high-quality products that cater to consumers' evolving lifestyles. The company is particularly renowned for its exceptional selection of stationery, which has garnered it a loyal customer base both domestically and abroad.

On the other hand, 29CM, established in 2011, has made a significant mark on South Korea's online fashion scene. Emerging as one of the largest lifestyle platforms, it presents a carefully curated assortment of trendy brands in fashion, beauty, and lifestyle products. With a remarkable projected annual sales turnover of approximately ₩1.4 trillion (about 1.47 billion USD) for 2025, 29CM has successfully captured a significant share of the market, particularly among female shoppers aged 25 to 39.

This partnership between 29CM and LOFT marks a pivotal step towards cultural exchange, aimed at introducing the unique charm of Japanese stationery to Korean customers, while simultaneously offering exciting new products that highlight the creativity and sensibility of the Korean market.

What to Expect at the Pop-Up Shop

During the five-day event, visitors can look forward to an eclectic mix of stationery items finely selected from both Japanese and South Korean brands. This will include established Japanese stationery brands that have gained widespread popularity, as well as exclusive South Korean lifestyle goods that reflect local aesthetics and innovative designs. The pop-up shop promises an immersive shopping experience that showcases the best of both worlds, allowing customers to discover new favorites and enjoy a rich blend of cultural nuances.

Moreover, with the assistance of SPD Global Inc., this pop-up event will serve as a platform for ongoing cultural and commercial exchanges between Japan and South Korea. The initiative not only highlights the distinct qualities of both companies' products but also fosters a greater appreciation for the unique characteristics and creativity of the respective cultures.

A Vision for the Future

As LOFT and 29CM embark on this new venture, they are committed to maintaining a long-term partnership that encourages continuous dialogue and exploration between Japanese and Korean stationery markets. By creating opportunities for artistic collaboration and shared experiences, they aim to nurture a thriving community that celebrates the art of stationery and culture.

Whether you're a stationery enthusiast, a culture aficionado, or simply someone in search of unique lifestyle products, the '29CM x LOFT' pop-up shop in Seongsu is not to be missed. Mark your calendars for this exciting event, and get ready to immerse yourself in a world where creativity meets functionality!