#Japan #Tokyo #Live Commerce #E-Commerce #Bell System 24

Bell System 24 Enters the Live Commerce Arena

Bell System 24, headquartered in Minato, Tokyo, led by President Hiroshi Kajiwara, is proud to announce its entry into the live commerce sector. The company is set to provide a comprehensive support service for businesses considering the implementation and operation of live commerce. This service encompasses everything from planning and attracting audiences to production, distribution management, and performance analysis.

Recognizing the growing e-commerce market, which has grown to approximately 26.1 trillion yen according to a recent Ministry of Economy, Trade and Industry report, live commerce is emerging as a new sales method. It allows real-time communication of product features and usability directly to consumers, significantly influencing their purchase decisions. However, the challenges of operating a successful live commerce platform have made many companies hesitant to dive in.

One of the critical issues in live commerce is that the performance heavily depends on the presenter's abilities to communicate effectively, understand the product, and respond instantly. Finding talent that possesses this trifecta of skills is challenging, leading to a reliance on specific presenters and increased operational risk. "This is where Bell System 24 steps in," said an executive at the company.

With a wealth of experience operating contact centers for over 1,500 companies across various industries including e-commerce, finance, telecommunications, and manufacturing, Bell System 24 boasts skilled personnel adept at understanding products and conveying value to customers. These trained operators will serve as live presenters, answering viewer queries in real time and enhancing the buying experience.

About the New Service

The new live commerce support service is an integrated BPO offering that provides extensive assistance for all stages of live commerce, from planning to execution and post-event analysis. Leveraging the customer communication expertise developed through their contact center operations, as well as their experience in webinar production and video content for exhibitions, Bell System 24 ensures interactive live broadcasts that facilitate real-time consumer engagement. The service also utilizes the data analytics capabilities of its subsidiary, Shinker Co., Ltd., to provide ongoing support for achieving measurable results.

Key Features:

1. Expert Communication: With a team of trained customer service professionals, live broadcasts can answer viewer inquiries promptly, ensuring clarity and engagement throughout.
2. One-Stop Support: By handling everything from pre-event planning to post-event performance analysis, Bell System 24 creates an all-in-one operational model for businesses looking to maximize their live commerce potential.
3. Rapid Implementation: Companies without dedicated studios can still launch live commerce events quickly; Bell System 24 can facilitate broadcasts within a month. Post-broadcast analysis helps continuously improve metrics like ROAS (Return on Advertising Spend).

Case Study: Senjukai Co., Ltd.

Senjukai, which operates the brand "Bell Maison," utilized Bell System 24’s support for a live commerce event during a fan meeting in Osaka. Bell System 24 provided knowledgeable staff to serve as presenters, overseeing everything from planning to execution and analysis. The live event, showcasing summer fashion items, attracted 1,858 viewers and recorded 2,858 views with positive feedback highlighting the effective communication of product imagery and quick responses to viewers’ questions. This successful pilot demonstrates the potential of integrating real events with live broadcasts for increased customer engagement and proves the operational model's viability.

Future Outlook

Looking ahead, Bell System 24 aims to embrace mid-term management goals emphasizing the maximization of human resource value, targeting the implementation of this service in 50 companies by the end of 2029. This initiative stands as a strategic move towards expanding their high-value service offerings, leveraging their expertise in customer service.

For more details about the service, visit Bell System 24's Live Commerce Page.

For more insights into Bell System 24 and its services, check out their website at Bell System 24 Official. Bell System 24 has established itself as a leader in the BPO industry since the launch of Japan’s first call center service in 1982, continually evolving as a comprehensive BPO partner to drive the digital transformation of businesses and enhance customer experiences.