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Lotte's Generous Contribution to Children's Welfare

In a heartfelt initiative, Lotte Co., Ltd. has joined forces with Save the Children Japan to make a difference in the lives of economically disadvantaged families. This collaboration is part of the 2025 "Children's Food Support Box" project, which provides essential food and daily necessities to families who are facing financial hardships.

During this winter break, Lotte donated a staggering 5,040 units of its popular "Crunky Endless Crispy Pack", ensuring that children in need receive not just nourishment but a taste of joy during the holiday season.

The Children's Food Support Box Project

The Children's Food Support Box program aims to assist households that fall under certain economic hardships, such as those that do not pay residential tax. This initiative operates twice a year—once during summer and again during winter—giving an uplifting touch to the lives of these families. In 2025, it is projected that around 5,000 households across Japan will benefit from this generous initiative.

Lotte has been a proud supporter of this program since the winter of 2021, marking this donation as its ninth contribution. Feeding the hearts and bellies of children resonates deeply with Lotte’s commitment to corporate social responsibility, showing that the company truly values the welfare of the community.

About Save the Children Japan

Founded in the UK in 1919, Save the Children is a leading international NGO specializing in child welfare. It expanded its reach to Japan in 1986 and has since focused on creating a world where every child has the right to live, grow, be protected, and participate in society. Today, Save the Children operates in around 110 countries globally, providing essential support to improve children's lives through various programs and initiatives.

The organization’s efforts go beyond just immediate assistance; they aim to empower families and communities so that sustainable change can happen, ultimately protecting the rights of children everywhere.

For more information on their impactful work, visit Save the Children Japan.

Lotte's Commitment to the Community

Lotte Co., Ltd. is not only known for its delicious confectionery like the Crunky brand but also for its dedication to social contribution. By continuously engaging in charitable actions and partnering with organizations such as Save the Children, Lotte strives to create a positive impact on society, showcasing corporate responsibility in action.

The collaboration between Lotte and Save the Children reflects the importance of community support, especially during challenging times. This initiative not only addresses the immediate needs of children in financially struggling families but also instills a sense of hope and happiness during the festive season.

It's a reminder that even small acts of kindness can have a profound effect, and Lotte's involvement in this noble cause is a testament to the good that can come from corporate commitment to social welfare.