Performance Brokerage Services Facilitates Kia Dealership Sale in Florida
On December 19, 2024, Performance Brokerage Services, renowned for leading dealership buy-sell transactions in North America, proudly announced the sale of Kia of Key West in Florida. This dealership transitioned ownership from Jesse Liechty, who helms The Liechty Auto Group, to Warren Zinn of Warren Henry Auto Group. This notable deal reflects the shifting dynamics within the automotive retail sector, especially in the idyllic Florida Keys region.
The Players Involved
The Liechty Auto Group, which operates an array of dealerships representing well-known automotive brands such as Ford, Chrysler, Dodge, Jeep, Ram, and Kia across Alabama and Georgia, owned Kia of Key West. Jesse Liechty, the group's President, spoke highly of George Chaconas from Performance Brokerage Services, remarking on his professionalism and transparency during the transaction. Chaconas has established himself as a proficient negotiator, adept at maximizing dealership values, which was crucial in finding the right buyer for this sale.
On the flip side, Warren Henry Auto Group boasts a robust reputation in Florida's automotive landscape, having been established since 1976. With a network of 11 dealerships, they have consistently committed to offering unmatched service and selecting diverse vehicles. Eric Day, CFO of Warren Henry Auto Group, noted that this acquisition aligns seamlessly with their growth ambitions and their commitment to serving the Florida Keys.
The Acquisition Journey
The process began when Chaconas approached Liechty regarding the potential sale of Kia of Key West. After careful consideration, Liechty expressed his willingness to explore offers. Through discussions with multiple potential buyers, it quickly became evident that Warren Henry Auto Group emerged as the most strategic and qualified buyer. The subsequent negotiations involved numerous exchanges, culminating in an agreement that met both buyers' and sellers' expectations, ensuring a smooth transition to ownership.
George Chaconas, who has a long history of facilitating dealership sales, stated his previous experience advising automotive families in Key West had helped establish a connection with Liechty, which eased the negotiation process. Noteworthy was the collaborative effort between all parties involved in successfully navigating the often-complex process of dealership acquisition, from the letters of intent through to the final closing.
Future Vision for Kia of Key West
Looking ahead, the Kia dealership will continue to operate from its established location at 2826 North Roosevelt Boulevard until new developments are finalized. Plans are in place for the creation of a cutting-edge auto mall that will combine innovative design and customer convenience. This future project promises features such as a unique outdoor tiki service center, emphasizing a novel approach to customer interaction in the auto service industry.
The future vision is designed to significantly enhance customer service accessibility from Key West to Key Largo, catering to an increasingly diverse clientele. The laying of this foundation echoes Warren Henry Auto Group’s commitment to excellence.
Conclusion
Performance Brokerage Services' reputation as North America's premier dealership brokerage firm receives further validation through this acquisition, demonstrating their capability in managing high-stakes dealership transactions. Their ethics, alongside their ability to connect buyers with sellers effectively, cements their standing as the go-to facilitator in the automotive industry. With the experience of over 30 years and a remarkable track record of 300+ dealership sales, Performance Brokerage Services envelops its clients in a pledge of quality, integrity, and success in all their business endeavors.