#Japan #Tokyo #sustainable tourism #Sakura Quality #JR East Hotels

Recognition of Sustainability in Japanese Hospitality

In a remarkable achievement, a total of ten hotels under the management of JR East Hotel Mets have secured the international ESG certification known as "Sakura Quality An ESG Practice". This accreditation, particularly noted for its focus on sustainable hospitality, was awarded to the hotels for meeting the "3 Gyoiko Sakura" standard, emphasizing sustainability and integration with local culture and history.

The hotels recognized include the six entities from the JR East Hotel Mets Premier brand located in Sapporo, Akihabara, Tokyo Bay Shin-Kiba, Gotanda, Yokohama Sakuragicho, and Makuhari Toyosuna; two hotels from Hotel Dreamgate Maihama (both main and annex); and two hotels named B4T situated in Akabane and Tabata.

Commitment to Sustainability

The certification process assesses hotels based on ESG practices, focusing on environmental efforts, social contributions, and governance. The criteria for obtaining the Sakura Quality label are informed by the Global Sustainable Tourism Council (GSTC), which endorses international standards for sustainable tourism. This program comprises 172 items aligned with the 17 Sustainable Development Goals (SDGs), ensuring thorough evaluations through self-assessments and inspections by experts.

The initiative taken by JR East Hotels to integrate sustainability into their operations highlights their dedication to both the environment and the comfort of their guests. The hotels not only aim to provide exceptional service but also focus on creating spaces that encourage a connection with the local heritage and community.

Striving for a Better Future

JR East Hotel Mets Headquarters is committed to adapting their offerings to cater to diverse guest preferences while ensuring quality and safety. They aspire to foster an inviting atmosphere that prioritizes user friendliness and contributes to the local community’s sustainability goals. By collaborating with inhabitants of the regions they operate in, these hotels aim to create a productive and sustainable social structure.

Brand Highlights: JR East and Sustainability

The following four brands are managed by JR East Hotel Mets, including those that achieved the Sakura Quality certification:

1. JR East Hotel Mets - Embodying the concept of "Sophisticated Comfort", these hotels balance simplicity with functional convenience.
2. JR East Hotel Mets Premier - Framed by the core offerings of JR East Hotel Mets, this brand delivers even greater luxury and comfort during stays.
3. Hotel Dreamgate Maihama - Located conveniently at the JR Maihama Station, this hotel is designed to provide guests with smooth access to the Maihama area.
4. Hotel B4T - This brand emphasizes an efficient lodging experience using transport IC cards, allowing for freedom and comfort.

Initiatives Across the Hotels

• - JR East Hotel Mets Premier (Multiple Locations): Each location has incorporated specific adjustments to accommodate environmental factors, such as snow removal features, barrier-free amenities, and local culinary offerings.
• - Hotel Dreamgate Maihama: This venue emphasizes architectural harmony with the Maihama landscape and adopts fire safety measures with high standards.
• - Hotel B4T: Noteworthy security measures and thoughtful design elements that represent their locality have been implemented, enhancing the guest experience while considering disaster risk management.

The dedication shown by these hotels to achieving excellence in sustainability demonstrates a progressive approach in the hospitality industry. The collaboration signifies a broader trend towards integrating environmental consciousness and cultural respect into the travel experience. As the industry moves into the future, the endeavors of these hotels set a benchmark for responsible and sustainable tourism practices in Japan and beyond.