Mazda December Sales and 2025 Year-End Reflection
Mazda North American Operations (MNAO) recently announced its sales figures for December 2025, recording a total of
32,610 vehicles sold. This number marks an
18.9% decline from December 2024, although it stands as the
third-best December on record since 1990. The total for annual vehicle sales reached
410,346, indicating a
3.3% decrease compared to the previous year. With
26 selling days in December, compared to
25 in the previous year, the
daily sales rate (DSR) fell by
22%.
Additionally,
certified pre-owned vehicle (CPO) sales saw positive growth, totaling
6,787 vehicles, reflecting a
14% increase from the previous December. Notably, December marked the
all-time high sales for the CX-50 model, which alone sold
10,783 units.
Highlights from December 2025 Sales
- - Solid Year: Tom Donnelly, President and CEO of MNAO, called 2025 a historic year for Mazda in the U.S., pointing to new product launches and a commitment to safety as key accomplishments. The company received eight IIHS Top Safety Pick+ awards for outstanding vehicle safety.
- - Community Impact: Beyond vehicle sales, Mazda also invested in community initiatives through the Mazda Foundation and the Be Moved program, emphasizing the brand's philosophy that community growth is integral to overall success.
2025 Milestones
Major achievements in 2025 include:
- - A consecutive record in CPO sales, totaling 76,009 certified vehicles sold.
- - Recognition with eight IIHS Top Safety Pick+ awards for models including the Mazda3, CX-30, and CX-50 (including hybrid variants).
- - Sponsorship of the First to the Finish documentary series on Prime Video, showcasing the Mazda MX-5 Cup Championship.
- - Engagement with legislators in D.C., discussing workforce development in manufacturing, aimed at bolstering local communities.
- - Opening its 354th Retail Evolution dealership, celebrating a decade of enhancing customer experience.
- - Unveiling the 2026 CX-5 crossover SUV, set to hit the market soon.
- - Over $500,000 distributed via the Mazda Foundation to various organizations, tackling issues like food insecurity and educational equity.
- - A donation of $250,000 to DonorsChoose to support educators and students nationwide.
Mazda Canada, Inc. (MCI) reported sales of
4,932 vehicles in December, marking an
8% increase year-over-year, while
Mazda Motor de México (MMdM) sales reached
8,843 vehicles, a
2% increase from the previous year.
About Mazda North American Operations
Founded in Hiroshima, Japan, Mazda has a rich history of craftsmanship and innovation. Its mission is to enrich lives in motion, focusing on customer experience and community involvement to create lasting positive impacts.
MNAO, based in Irvine, California, manages sales, marketing, parts, and customer service for Mazda vehicles across the U.S., Canada, Mexico, and Colombia, with around
795 dealerships in operation. For more details on Mazda vehicles and updates, visit their online press center.
Be sure to follow @MazdaUSA across social media platforms for the latest news and updates!