Health-E Commerce to Launch Innovative Tools at BenefitsPRO Broker Expo 2025

Health-E Commerce to Showcase Innovative Tools at BenefitsPRO Broker Expo 2025

Health-E Commerce, renowned as the parent brand of FSA Store and HSA Store, is gearing up to exhibit its latest technologies at the highly anticipated BenefitsPRO Broker Expo taking place in Boston from May 6 to May 8, 2025. This annual event serves as a major gathering for benefits brokers, agents, and advisors in the industry, aiming to foster connections and impart valuable insights.

During the expo, Health-E Commerce will introduce cutting-edge tools that aim to simplify the use of tax-free health savings accounts (HSAs) and flexible spending accounts (FSAs). By reducing the complexities involved for employers and benefits administrators, these technologies promise to enhance user experience for participants as well.

Steve Jackson, the Senior Vice President of Sales at Health-E Commerce, expressed enthusiasm regarding the expo, stating, "The BenefitsPRO Broker Expo is an exceptional gathering of influential benefits professionals, providing a perfect opportunity to share insights and unveil innovative solutions aimed at workplace benefits. We are committed to engaging participants and developing a seamless experience through our e-commerce technology, which includes essential tools, educational resources, and compliance expertise."

Health-E Commerce has carved out a reputation as a leader in educating both consumers and organizations about FSAs and HSAs. The company’s FSA and HSA Learning Centers offer a wealth of articles and utilities designed to aid account holders in understanding and maximizing their tax-free funds. Important tools such as the FSA Calculator and the HSA Expense Tracker App significantly enhance user engagement.

The searchable eligibility lists available at FSAstore.com and HSAstore.com have become essential resources that help eliminate the uncertainties associated with using tax-free accounts. Health-E Commerce aims to continue enhancing the e-commerce technology capabilities available for third-party administrators (TPAs), not only to improve engagement but also to streamline claims processing and ensure compliance, significantly easing the burden of reimbursements.

Moreover, Health-E Commerce is dedicated to expanding the range of products and telehealth services included among eligible medical expenses, making it a cornerstone for consumers involved in pre-tax health and wellness accounts. The company's strategy incorporates both consumer needs and compliance with regulatory standards, therefore supporting a robust ecosystem for health-focused spending.

About Health-E Commerce
Health-E Commerce is better known as the go-to brand for online stores catering to over 70 million individuals enrolled in pre-tax health and wellness accounts. With additional offerings such as Caring Mill®, a unique private-label line of health products that donates a percentage of sales to the Children’s Health Fund, the brand has become synonymous with quality and social responsibility.

Since its inception in 2010, Health-E Commerce has led the direct-to-consumer market in e-commerce for health and wellness benefits that qualify for tax advantages. Their innovative endeavors and commitment to consumer education fortify their role in this essential sector.

For further engagement and updates about their participation in the BenefitsPRO Broker Expo 2025, be sure to follow Health-E Commerce’s announcements leading up to this exciting event. Brokers, agents, and advisors attending the expo are encouraged to explore the numerous resources and insights Health-E Commerce will showcase, designed to drive engagement and efficiency in their practices.