#USA #Los Angeles #investors #liver health #The Plug Drink

The Plug Drink's Journey Toward Growth

In the landscape of health supplements, The Plug Drink is making significant strides. Recently, the brand announced that it has successfully raised $5 million in both equity and debt funding, marking an important step in its growth trajectory. This funding round, which has been in the works for the last 14 months, highlights the brand’s commitment to enhancing its market presence in the functional wellness sector.

Founded in 2019 by brothers Ray and Justin Kim, The Plug has positioned itself as a frontrunner in the plant-based liver health supplement arena. The motivation behind the creation of The Plug Drink stemmed from the brothers' concern over the rising prevalence of fatty liver disease in the U.S., which currently affects one in three Americans. Coupled with innovative herbal recovery advancements from South Korea, they aimed to provide a modern wellness solution tailored for the American market.

Expansion into Retail Spaces

In 2025, The Plug made significant breakthroughs by launching the innovative The Plug Pill Jar in June. This product diversification is a strategic move to cater to a broader audience, enhancing its product line and making liver health more accessible to consumers. Furthermore, in September 2025, the company expanded into new Total Wine & More locations across the nation, solidifying its retail presence.

With the new funding, The Plug plans to augment its marketing investments, setting the groundwork for further retail rollouts. The company is keeping the Venture Round open for additional strategic investors, buoyed by the support received from Korean venture funds earlier this year.

Focus on Sustainable Growth

Co-Founder and COO Justin Kim emphasized, "Our focus has always been on scaling the business with the right resources and trusted partners." With the ongoing open round, The Plug is keen on attracting more strategic investors who share its vision of prioritizing liver health in daily wellness routines.

In addition to retail expansion, The Plug has been working on a milestone project that aims to increase gross margins by 40%. The company also continues to innovate, exploring new packaging formats and ingestion methods of its proprietary herbal recovery formula. These advancements are geared towards keeping consumers engaged with science-backed wellness solutions.

Partnerships and Progress

Recently, The Plug announced a significant partnership with a $500 million nutrition telehealth company, further supporting its growth ambitions. The company celebrated its first profitable month in August 2025, a clear indication that its strategic initiatives are starting to bear fruit.

CEO Ray Kim stated, "With momentum on our side — profitable growth, retail expansion, and new partnerships — we're building something that has staying power." Looking ahead, The Plug aims to continue attracting the right capital partners to sustain its growth throughout 2025 and beyond.

The Plug Drink's trajectory is a testament to its commitment to transforming liver health awareness. By prioritizing education, product innovation, and broadening accessibility, The Plug is advocating for liver health to become an everyday priority for consumers nationwide. This brand is poised to become a household name in wellness, setting a high standard in the industry for years to come.

Conclusion

As The Plug Drink continues to forge its path in the wellness market, it remains focused on its mission to provide effective and accessible health solutions. With robust funding, strategic partnerships, and innovative products, the brand is not just about health; it's about fostering a lifestyle that prioritizes wellness and enhances the quality of life through informed choices.