#Japan #Tokyo #K-Brand Off #JBA #Tokyo Auction

Reviving the Traditional Hand-Auction in Tokyo

In an era dominated by online bidding, K-Brand Off, part of the Komehyo Holdings Group and known for its impressive position as the number one in the reuse market for luxury goods, is turning back the clock by reintroducing hand-auctions for luxury watches in Tokyo starting September 30, 2025. This unique approach caters to professional buyers who know that some values cannot be measured through data alone.

The Need for Live Auctions

As online bidding becomes the standard in B2B auctions, the traditional excitement and energy found in live auctions have begun to fade. Many industry veterans still believe that the essence of business lies in the "live atmosphere" that these events provide. Hand-auctions allow buyers to perceive a dynamic market environment, enhancing their ability to gauge value not only through numbers but also through immediate perceptions of their competitors and the overall atmosphere at the venue.

The JBA (Japan Brand Auction), which has been successfully holding hand-auction events in Kanazawa for more than 18 years, is set to employ its expertise in Tokyo. The organizers aim to foster an authentic marketplace that meets the demands of seasoned professionals.

Three Features of the Tokyo Hand-Auction

1. Vibrant Market Atmosphere: The energy generated by robust bidding voices and the lively environment enables participants to experience a "living market value" that data alone cannot capture. This atmosphere promotes a sense of immediacy and excitement that makes hand-auctions a unique experience.

2. Proven Track Record: With over 18 years of successful hand-auction operations in Kanazawa, JBA is well-prepared to introduce a fair and lively auction environment in Tokyo. Their reputation and experience ensure that buyers can count on a robust and trustworthy auction atmosphere.

3. Prime Location in Kanda: The auction will take place in Kanda, Tokyo, an easily accessible location for buyers from across the country. Holding the auction at the end of each month also aligns with sellers' needs for liquidity.

Event Overview and Schedule

• - Event Name: JBA Japan Brand Auction - Luxury Watch Hand Auction
• - Location: JBA Tokyo Office, 1-9-16 Kaji-cho, Chiyoda-ku, Tokyo
• - Initial Date: September 30, 2025 (Tuesday)
• - Frequency: Monthly (Held on the last day of the month; December's auction will occur on the 27th)
• - Items for Auction: Watches (Other items such as bags and jewelry will continue to follow the traditional bidding method on the same day).
• - Eligibility: Corporations holding a secondhand dealer license must register in advance.
• - Contact URL: JBA Tokyo Auction
• - Contact Number: 03-6206-4820 (Contact persons: Kiyozawa and Inoue)

Company Overview

K-Brand Off Co., Ltd., established in 1993, has been actively expanding its business both domestically and internationally. Based in Kanazawa City, Ishikawa Prefecture, it is a wholly-owned subsidiary of Komehyo Holdings Group, renowned for being Japan's number one in the brand reuse market. The company operates the "BRAND OFF" retail chain focusing on luxury brands, including bags, watches, jewelry, and apparel, and runs the JBA auction service for antique stores. The retail outlet extends beyond Japan to Hong Kong, Taiwan, and Shanghai via local subsidiaries.

• - Company Name: K-Brand Off Co., Ltd.
• - Representative Director: Yuya Yamauchi
• - Head Office Address: 5-17, Shin-Kanda 2-chome, Kanazawa, Ishikawa
• - Website: BRAND OFF
• - Business Description: Engaged in retail, purchase, and wholesale of luxury brand items, domestic and international mail-order business, and secondhand dealer auction services.