#Japan #Tokyo #Good Design #ASKUL #Adult Diapers

ASKUL's Adult Diaper Original Series Wins Prestigious Award

In a significant achievement for accessibility in the caregiving industry, ASKUL Corporation's "Adult Diaper Original Series" has been honored with the prestigious 2025 Good Design Award. This accolade is a reflection of the product's thoughtful design aimed at improving the experience of both users and caregivers. The Adult Diaper Original Series has not only garnered a place as one of the top 100 designs but has also set benchmarks in addressing the unique challenges present in caregiving environments.

Award Overview

The Good Design Award is a celebrated recognition established in Japan in 1957, aiming to enhance the quality of life through excellent design. This year, the award highlights solutions that are aesthetically pleasing, practical, and sustainable. Each year, thousands of submissions from both domestic and international entrants vie for this prestigious title. Under the category of Good Design Best 100, ASKUL's groundbreaking adult diaper series has stood out amidst stiff competition.

Judged by esteemed professionals, the product was lauded for its innovative approach to addressing the discomfort often associated with adult diapers. In their evaluation, the judging panel emphasized the information design aspect of the series, noting how essential details such as size, shape, and absorbency are clearly consolidated on the packaging. This thoughtful design allows for quick recognition and placement, ensuring caregiving tasks are streamlined, thus reducing time spent in potentially embarrassing situations.

Features of the Adult Diaper Original Series

ASKUL's redesign of its adult diaper series aims to alleviate feelings of shame and hesitation associated with their use. The design is crafted with both the user and the caregiver in mind, encouraging a positive experience. Set to launch in January 2025, the series benefits from ASKUL's extensive experience in the daily necessities market, utilizing insights gained from user interactions to enhance both aesthetics and usability.

The series features large, easy-to-read text combined with pictograms and soft, approachable color schemes to create a gender-neutral and age-inclusive product. By integrating these elements, the design seeks to minimize the stigma traditionally linked with adult diapers, thereby fostering confidence for their users. Additionally, the enhanced design facilitates an efficient and practical experience for caregivers, allowing them to quickly determine which product to use without unnecessary confusion or delay.

The judges highlighted that the systematic approach to color differentiation promotes usability, making it easier for customers purchasing online to identify the right product swiftly. This innovative design indeed has the potential to reclaim valuable time for caregivers while significantly enhancing the user experience.

Furthermore, this award recognizes ASKUL’s commitment to ethical e-commerce and the pursuit of sustainability in its product development and business practices. As part of their broader strategy, ASKUL is actively engaged in creating products that contribute positively to society while tackling pressing issues such as resource circulation and waste reduction.

About ASKUL Corporation

ASKUL Corporation, headquartered in Koto City, Tokyo, operates both B2B and B2C e-commerce platforms, namely "ASKUL" and "LOHACO." With a vast inventory exceeding 14.81 million items, ASKUL caters to a diverse range of needs, from office supplies and everyday products to specialized goods for manufacturing and construction industries. LOHACO, on the other hand, is dedicated to delivering a variety of consumer essentials including foods, cleaning products, and personal care items.

With its rigorous focus on meeting societal needs, ASKUL continues to innovate and adapt its offerings to promote a better quality of life for all. The recognition from the Good Design Award underscores their leading role in combining thoughtful design with practical functionality, ensuring that both users and caregivers can engage with their products confidently and comfortably.

For more information about the 2025 Good Design Award, visit Good Design Award Website.