BulletinHealthcare Chosen as Official Partner for AMCP's Media Strategy in Healthcare

In a strategic move towards enhancing communication in the healthcare sector, BulletinHealthcare has recently been designated as the exclusive advertising partner for the Academy of Managed Care Pharmacy (AMCP). This partnership grants BulletinHealthcare the responsibility to manage advertising across AMCP’s digital and print channels, including the esteemed Journal of Managed Care + Specialty Pharmacy.

Expanding Collaborative Efforts

BulletinHealthcare, a leader in delivering daily medical news, caters to nearly one million members associated with the nation's top medical organizations. This expanded partnership with AMCP represents a significant step forward, as AMCP is dedicated to promoting access to medications and improving population health management through its comprehensive network of over 8,000 members and a broader community exceeding 30,000 individuals.

Matt McGuire, Head of BulletinHealthcare, expressed enthusiasm regarding the new partnership, stating, "We are thrilled to expand our partnership with the Academy of Managed Care Pharmacy and represent their publications across both print and digital channels.” He emphasized that this collaboration facilitates life science brands in connecting with AMCP’s engaged community of managed care pharmacists, who are pivotal in shaping medication access, affordability, and enhancing patient outcomes.

A Trustworthy Partnership

AMCP has recognized BulletinHealthcare as a dependable partner for years, instrumental in delivering valuable insights and news in an ever-evolving healthcare arena. Erica Klinger, Vice President of Marketing at AMCP, noted the importance of having an adaptable communications partner. She said, "The media landscape is also continuously changing, underscoring the need for a nimble, innovative communications partner to help our members achieve their outreach and engagement goals.”

This messaging aligns perfectly with AMCP’s mission to ensure that patients can access the medications they need affordably. AMCP member professionals, which include pharmacists, physicians, and biopharmaceutical experts, leverage their knowledge to design medication benefits effectively and manage health at the population level. This partnership appears poised to reinforce these efforts and improve the lives of nearly 300 million Americans reliant on various health plans and pharmacy benefits.

Advertising Collaborations

For brands interested in reaching AMCP members, BulletinHealthcare is extending various advertising and sponsorship opportunities through an array of digital and traditional media solutions. Those interested in maximizing their outreach and engagement within the managed care pharmacy community are encouraged to contact BulletinHealthcare for more information.

About BulletinHealthcare

As a part of Cision, BulletinHealthcare is renowned for being a digital publisher focused on healthcare professionals, delivering critical medical news and research. The organization partners with prestigious medical institutions, ensuring that nearly one million healthcare providers receive pertinent information daily. Over 200 pharmaceutical and medical device companies, healthcare systems, and IT solutions leverage BulletinHealthcare’s platforms for advertising.

To learn more about BulletinHealthcare, visit BulletinHealthcare.com.

About AMCP

The Academy of Managed Care Pharmacy is an influential professional association dedicated to aiding patients in accessing necessary medications at affordable costs. AMCP’s diverse membership, consisting of pharmacists, physicians, nurses, and biopharmaceutical professionals, optimizes medication benefit designs. This makes AMCP a crucial player in ensuring safe and effective drug therapies reach the populace. For further information, visit AMCP.org.

This partnership between BulletinHealthcare and AMCP, along with the emphasis on innovative communication strategies, signals a promising shift towards improved health communication and management, aiming to benefit those nationwide reliant on managed care services.