#Switzerland #Bern #Mondelēz #Toblerone

Celebrating Toblerone's Future: A New Era in Bern

In a remarkable display of commitment to its heritage, Toblerone recently inaugurated a new production line in Bern, Switzerland, backed by a significant investment of approximately CHF 65 million. This milestone, celebrated on March 11, 2026, is not just a technological upgrade; it serves as a testament to the brand's enduring legacy in the premium chocolate market.

The Investment and Its Significance

The CHF 65 million investment represents one of the largest in Mondelēz International's chocolate production network over the past decade. As it stands, the Bern plant is responsible for producing about 90% of Toblerone's global demand, making this enhancement crucial for meeting the increasing appetite for premium chocolates worldwide.

Swiss President Guy Parmelin emphasized the significance of this investment during the inauguration ceremony. He remarked, "If there is one product that represents Switzerland worldwide, it is chocolate. And Toblerone has a very special place among Swiss chocolates. It is more than just chocolate. It is a piece of Swiss history."

A Rich History in Chocolate Making

The story of Toblerone began in 1908 when Theodor Tobler and Emil Baumann first created this unique triangular chocolate. Since then, Toblerone has become synonymous with Swiss quality and craftsmanship. Today, around 90% of Toblerone chocolates distributed in over 120 countries are produced in the heart of Bern.

This new production line is expected to increase Toblerone's production capabilities and foster innovation, aligning with Mondelēz's ambitions to lead in the premium chocolate segment. "We are incredibly proud of the new Toblerone production line, as well as the modernization in logistics and infrastructure," said Thomas Kauffmann, Plant Manager of the Bern facility.

Emphasizing Quality and Sustainability

Sustainability and quality are also at the forefront of Mondelēz's agenda as they continue to push the brand's growth in the competitive chocolate sector. The investment not only amplifies their production but also ensures that they can maintain high standards of quality that consumers have come to expect from Toblerone.

Moreover, the company is positioning itself strategically for future growth by expanding production facilities for both chocolate and nougat while enhancing mass production capabilities. This investment reinforces Mondelēz's commitment to delivering high-quality products while maintaining operational efficiency.

The Global Reach of Toblerone

Toblerone's global footprint is impressive, with exports spanning to over 120 countries. The brand's reputation for quality and uniqueness continues to grow, and with this new production line, it stands poised to capture an even larger share of the premium chocolate market.

As the iconic brand marks its 118th anniversary, it does so with a renewed focus on innovation and expansion. The combination of Toblerone's rich heritage and modern advancements symbolizes a bright future, both for the brand and for chocolate lovers around the world.

Conclusion

The inauguration of the new Toblerone production line in Bern is more than just a technical upgrade; it’s a milestone in the continuity of a Swiss icon. It showcases Mondelēz International's dedication to not only preserving the tradition of quality Swiss chocolate but also enhancing it for future generations. With the expansion of their production capabilities and a clear vision for the future, Toblerone is set to continue its legacy as a beloved worldwide brand.