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EDWIN and Margaret Howell: A Sustainable Fashion Collaboration

In 2003, a unique partnership was forged between renowned British designer Margaret Howell and Japanese denim brand EDWIN. This collaboration began when Howell expressed her admiration for EDWIN's jeans, and it has evolved significantly over the years. The upcoming season showcases an exciting new collection, underscoring both style and environmental consciousness through the CO:RE Project, which promotes the recycling of denim materials.

CO:RE Project: A Innovative Initiative

The CO:RE Project is a groundbreaking venture initiated by EDWIN to combat environmental impact. The project revolves around the idea of reusing jeans as valuable resources. Customers can drop off their damaged or unwanted jeans at EDWIN stores. Through an innovative recycling process, these jeans, along with factory off-cuts, are repurposed. These recycled denim materials are blended with organic cotton to create a soft, high-quality fabric that is both luxurious and sustainable.

New Additions to the Collection

The highlight of this season's offerings includes a light denim blouson and trousers made from the newly created recycled fibers. The stylish LIGHT DENIM BLOUSON, priced at ¥59,400, is a perfect blend of comfort and contemporary design. It features a relaxed fit, with distinctive details such as large patch pockets at the front and button closures at the cuffs. This design allows for easy layering and provides a modern take on classic denim wear.

For the LIGHT DENIM TROUSERS, there are separate styles available for both women and men. The women's trousers, available for ¥41,800, showcase a high-rise fit with a rounded silhouette that enhances the wide-leg trend. Conversely, the men's trousers, priced at ¥47,300, feature a straight-leg silhouette with compact jet pockets at the front and patch pockets at the back, mirroring the blouson design.

Additionally, the BASIC CHINO TROUSERS are introduced for ¥36,300, offered in charcoal and chalk colors. This design features a straight silhouette that tapers gently towards the hem, making them easy to style and versatile for various occasions.

Launch Information

This new collection will be available starting January 23rd (Friday) at all Margaret Howell flagship stores and the official online store, making it accessible to fashion enthusiasts nationwide. With its innovative designs and commitment to sustainability, the collaboration between EDWIN and Margaret Howell promises to resonate with consumers looking to make eco-friendly choices in their fashion purchases.

For more information, please visit the official site: Margaret Howell or contact TSI Holdings Co., Ltd. at 03-5785-6445.

The synergy of Margaret Howell and EDWIN brings a refreshing perspective to modern fashion, emphasizing the importance of sustainable practices without compromising on style. This collaboration proves that it is indeed possible to look good while being responsible towards our environment.