EasyPicky Launches U.S. Subsidiary to Boost Global Retail Expansion

EasyPicky Launches Its U.S. Subsidiary: A New Chapter in Global Retail

In a significant move to broaden its international footprint, EasyPicky, a French technology firm specializing in optimizing retail execution and data collection for consumer goods manufacturers, has officially unveiled its U.S. subsidiary, EasyPicky Corporation. Registered in Delaware, this initiative signals a strategic decision aimed at enhancing its service offerings to retailers across the United States.

Founded in 2017 in Montpellier, EasyPicky has rapidly evolved, employing over 60 professionals and collaborating with approximately twenty international producers in sectors such as food, beverages, and beauty products in various retail environments. This expansion into the U.S. marks an exciting new phase for the company, which has already established a presence in nine countries and doubled its customer base by 2025.

Understanding the U.S. Market: More Than Just Expansion

Beyond simply establishing a new location, EasyPicky's strategic entry into the U.S. represents a comprehensive commitment to enhancing the in-store performance of global retail players. The U.S. retail market is projected to generate around $7.6 billion in sales by 2025, with an increasing emphasis on integrating physical and digital channels. This transformation demands robust solutions that can optimize performance amid growing competition.

To navigate this complex landscape, EasyPicky conducted an extensive analysis of American retail dynamics prior to launching its subsidiary. The company examined consumer behavior, localized standards, and regulatory requirements specific to various retail segments. This research phase was essential for validating product-market fit, allowing EasyPicky to tailor its offerings to meet the unique challenges faced by field teams in the U.S.

Pilot Testing and Competitive Engagement

Prior to its official launch, the EasyPicky team executed several pilot programs designed to test the effectiveness of its solutions in real-world scenarios. Through collaboration with local players and retail groups, EasyPicky not only sought to validate its offerings but also to refine its approach based on direct feedback from end users. Engaging in competitive tenders allowed the company to prove the robustness of its model and its capability to deliver discernible business results.

The alignment of technology, operational execution, and business impact forms the bedrock of EasyPicky's strategy. Each component of their solution, from dashboards to analytics modules, is designed with a singular focus: enabling field teams to convert collected data into actionable insights that drive measurable improvements in store operations.

Towards Becoming a Key Player in International Retail

For founders Marine Bibal and Renaud Pacull, this expansion transcends mere geographical presence. They emphasize that it reflects a deep understanding of market nuances and a commitment to generating tangible outcomes for manufacturers worldwide. This endeavor is part of a broader ambition to achieve 90% of total sales from international markets by 2028.

Real-Time Data Activation for Enhanced Performance

EasyPicky's technological platform empowers field teams to gather, analyze, and leverage store data in real time. The goal is to bridge the gap between strategic objectives and operational realities, ultimately enhancing sales performance across various channels. The establishment of EasyPicky Corp. solidifies the company's ambition to be a frontrunner in international retail execution solutions.

Conclusion

With its sights set firmly on growth and innovation, EasyPicky is eager to make a significant impact on the retail sector in the United States. By leveraging its expertise and technology, the company aims to reshape the landscape of retail execution, enabling manufacturers to connect more effectively with their consumers and optimize their performance in an increasingly competitive market.

About EasyPicky

Founded in 2017, EasyPicky is a Software as a Service (SaaS) solution that turns field visits into strategic advantages for retail manufacturers. By utilizing simple video captures taken with smartphones or tablets, the platform processes data offline, delivering actionable insights and key performance indicators almost instantaneously. This holistic approach ensures that management has access to comprehensive data, enabling informed decision-making that enhances sales performance across various retail sectors.