Kayanoya Extends Cold Dashi Drink Initiative During Tokyo's Scorching Summer
With the ongoing sweltering heat in Tokyo, Kayanoya, operated by Kuwahara Honke Group, is extending its initiative to offer a refreshing cold dashi drink to jinrikisha (rickshaw) drivers and customers in Asakusa. Originally scheduled from July 29 to August 11, the program has been prolonged to August 17–21 due to the overwhelming positive feedback from participants.
This initiative bridges Japanese culinary traditions with hospitality culture, where Kayanoya collaborates with Ebisya, a leading force in the jinrikisha industry. Their shared vision, to carry forth the essence of Japanese culture, stands at the heart of this effort. Not only does the program provide cold dashi to the drivers who bear the summer's heat, but it also offers sampling opportunities for local and international tourists who choose to ride in these traditional vehicles.
Since its launch on July 29, numerous rickshaw drivers have expressed their appreciation, describing the drink as ‘easy to consume on a hot day’ and ‘a refreshing break during work.’ Guests have also praised the innovative concept of enjoying dashi cold, with many expressing interest in trying it at home.
As the temperatures remain high, Kayanoya aims to support the health of the jinrikisha drivers while promoting the enticing flavors of dashi. This extended period will also involve free samplings of Kayanoya products for customers utilizing the rickshaw service, thus presenting a unique way to experience Japanese summer culture.
Kayanoya emphasizes that their dashi not only supplies essential minerals and salts beneficial during this season but also delivers a refreshing hydration experience. As part of a summer exclusive, the cold Japanese-style dashi soup and a new matcha-flavored variant are now available for takeout at specific Kayanoya locations, including the Tokyo Station and Midtown stores.
The drink is crafted from quality Japanese ingredients such as smoked flying fish and katsuobushi, providing a crisp taste perfect for the summer heat.
Moreover, between July 21 and August 31, Kayanoya will continue to offer taste tests of their cold drink across all locations, serving as an excellent opportunity for the public to explore the dashi culture.
1. Kayanoya Dashi (30 packets)
- Price: ¥2,268 (tax included)
- A meticulously crafted broth featuring smoked flying fish, katsuobushi, and other quality ingredients packed into convenient sachets.
2. Kombu Dashi (24 packets)
- Price: ¥2,268 (tax included)
- A balanced blend of sweet and umami flavors from different kombu varieties that complement any dish without overpowering its distinct taste.
3. Japanese-Style Dashi Soup
- Price: ¥1,069 (tax included)
- A blend of five ingredients that create a rich umami flavor, available in easy-to-carry stick packs.
4. Matcha Dashi Soup
- Price: ¥1,069 (tax included)
- A harmonious mix of dashi and fragrant matcha, requiring only hot water for a delightful brew.
Kayanoya is committed to preserving Japanese culinary heritage by offering high-quality seasonings and foods, originating from the countryside of Fukuoka with 36 stores and online sales throughout Japan. They aim to share the joys of Japanese cuisine while integrating seasonal and cultural elements.
Since its establishment in 1893, Kuwahara Honke has evolved into a comprehensive food manufacturer, emphasizing traditional flavors and modern takes in its diverse brands, which include Kayanoya and others. Learn more at Kuwahara Honke.
This initiative bridges Japanese culinary traditions with hospitality culture, where Kayanoya collaborates with Ebisya, a leading force in the jinrikisha industry. Their shared vision, to carry forth the essence of Japanese culture, stands at the heart of this effort. Not only does the program provide cold dashi to the drivers who bear the summer's heat, but it also offers sampling opportunities for local and international tourists who choose to ride in these traditional vehicles.
Since its launch on July 29, numerous rickshaw drivers have expressed their appreciation, describing the drink as ‘easy to consume on a hot day’ and ‘a refreshing break during work.’ Guests have also praised the innovative concept of enjoying dashi cold, with many expressing interest in trying it at home.
As the temperatures remain high, Kayanoya aims to support the health of the jinrikisha drivers while promoting the enticing flavors of dashi. This extended period will also involve free samplings of Kayanoya products for customers utilizing the rickshaw service, thus presenting a unique way to experience Japanese summer culture.
Details of the Initiative
- - Jinrikisha drivers from Ebisya will be provided with cold dashi soup.
- - Customers who visit Ebisya’s Asakusa outlet will have the chance to sample the 'Japanese-style dashi soup' on a limited basis, available while supplies last.
Extended Period for the Initiative
- - New dates: August 17 (Mon) to August 21 (Fri)
Kayanoya's Cold Dashi Offerings
Kayanoya emphasizes that their dashi not only supplies essential minerals and salts beneficial during this season but also delivers a refreshing hydration experience. As part of a summer exclusive, the cold Japanese-style dashi soup and a new matcha-flavored variant are now available for takeout at specific Kayanoya locations, including the Tokyo Station and Midtown stores.
The drink is crafted from quality Japanese ingredients such as smoked flying fish and katsuobushi, providing a crisp taste perfect for the summer heat.
Moreover, between July 21 and August 31, Kayanoya will continue to offer taste tests of their cold drink across all locations, serving as an excellent opportunity for the public to explore the dashi culture.
Featured Products
1. Kayanoya Dashi (30 packets)
- Price: ¥2,268 (tax included)
- A meticulously crafted broth featuring smoked flying fish, katsuobushi, and other quality ingredients packed into convenient sachets.
2. Kombu Dashi (24 packets)
- Price: ¥2,268 (tax included)
- A balanced blend of sweet and umami flavors from different kombu varieties that complement any dish without overpowering its distinct taste.
3. Japanese-Style Dashi Soup
- Price: ¥1,069 (tax included)
- A blend of five ingredients that create a rich umami flavor, available in easy-to-carry stick packs.
4. Matcha Dashi Soup
- Price: ¥1,069 (tax included)
- A harmonious mix of dashi and fragrant matcha, requiring only hot water for a delightful brew.
About Kayanoya
Kayanoya is committed to preserving Japanese culinary heritage by offering high-quality seasonings and foods, originating from the countryside of Fukuoka with 36 stores and online sales throughout Japan. They aim to share the joys of Japanese cuisine while integrating seasonal and cultural elements.
About Kuwahara Honke Group
Since its establishment in 1893, Kuwahara Honke has evolved into a comprehensive food manufacturer, emphasizing traditional flavors and modern takes in its diverse brands, which include Kayanoya and others. Learn more at Kuwahara Honke.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.