KING'S HAWAIIAN Celebrates Its First Popup Event in Japan with Over 9,000 Visitors in Just Five Days

An Exciting Hawaiian Experience: KING'S HAWAIIAN's First Popup in Japan

In a remarkable celebration of culture and cuisine, KING'S HAWAIIAN has launched its first-ever popup in Japan, capturing the attention of crowds with an impressive record of over 9,000 visitors within just five days. Located at OMOTESANDO CROSSING PARK in Tokyo, this vibrant event invites guests to indulge in the unique flavors and festive atmosphere of Hawaii, running until November 3rd.

A Bold Entrance into the Japanese Market

Founded in 1950 in Hilo, Hawaii, KING'S HAWAIIAN is known for its top-tier sweet rolls, earning the title of America's favorite. With plans for a full market entry in Japan by May 2025, this popup serves as a preview of what’s to come. From October 23 to November 3, enthusiasts are welcomed to enjoy an array of specially curated experiences, including themed workshops and delicious menu options.

Record-Breaking Attendance

Within mere days of its opening, the popup drew a crowd of over 9,000 eager visitors. Guests were treated to the delightful 'Slider' concept, a playful adaptation using KING'S HAWAIIAN’s iconic sweet rolls to create mini sandwiches filled with unexpected combinations. The 'Slider Workshop' held on the weekend of October 25-26 was particularly well-received, allowing participants to create their own sliders and explore various flavor pairings.

Engaging Activities

Anticipation builds as the popup rolls out more engaging activities. The 'OHANA Workshop,' set to take place from November 1 to 3, is already sold out. This workshop offers an opportunity to craft Hawaiian leis while enjoying the warmth and spirit of Aloha—an essential element of the KING'S HAWAIIAN philosophy. Visitors are encouraged to check the special site for detailed scheduling of events.

Immersive Thematic Experience

Described as 'KING'S ORANGE ISLAND,' the popup invites guests into an orange-hued oasis adorned with tropical plants, capturing the essence of Hawaii. This immersive environment allows visitors to feel as though they have stepped into a luscious tropical paradise as soon as they enter. Featuring a backdrop of lush greenery and vibrant colors, it creates a unique atmosphere that enhances the enjoyment of the delectable offerings.

(Location Details)

- Venue: OMOTESANDO CROSSING PARK, Minato, Tokyo
- Dates: October 23 – November 3
- Hours: 10:00 AM to 8:00 PM (opening at 2:00 PM on October 23, closing at 7:00 PM on October 31)
- Entry Fee: Free
- Special Partners: Hawaiian Airlines, Häagen-Dazs Japan, among others.
- For more information, visit the special site: KING'S ORANGE ISLAND

Unleashing Creativity with Sliders

At the popup, the focus includes the 'Slider', a delightful mini-sandwich concept originating from KING'S HAWAIIAN's kitchen trucks across America. The scrumptious sweet rolls serve as the perfect base, allowing guests to customize their sliders with a variety of flavorful ingredients. With over 600 recipes available, the sky's the limit when it comes to combinations, presenting an opportunity for fun, sharing, and creativity among family and friends.

Aloha Spirit with Every Bite

KING'S HAWAIIAN continues to celebrate its commitment to quality and the beloved Aloha spirit. As the brand grows in Japan, their dedication remains to produce mouthwatering products that resonate with 'Ohana' values—the Hawaiian concept of family.

For a taste of this Hawaiian legacy, visit the official Japanese site at KING'S HAWAIIAN Japan or follow their adventures on Instagram, Facebook, and X for the latest updates and promotions.

With the delight of traditional recipes and an ever-growing fanbase, KING'S HAWAIIAN is not just a brand; it's an experience waiting to be savored. Join the celebration and dive into the Hawaiian spirit before the popup ends this November!