Exploring Sustainability Site Strategies in the AI Era with Asahi Shimbun: A Comprehensive Webinar

Join Our Upcoming Webinar on Sustainability in the AI Era

On July 28, 2026, from 12:00 PM to 12:50 PM, Amana Inc., based in Shinagawa, Tokyo, will host an informative online seminar titled "Sustainability Site Strategies in the AI Era Lessons from Asahi Shimbun: Effective Information Structures for Humans and AI". With the rapid evolution of technology, the landscape around sustainability websites is changing significantly, and this seminar aims to provide deep insights into these transformations.

The Shift in Sustainability Websites

Sustainability websites have transcended their traditional role as mere information disclosure pages. Today, not only potential investors and job seekers, but also AI-driven systems like ChatGPT and Google AI Overview can analyze, summarize, and cite corporate information. Thus, the expectation is shifting from simply creating a "searchable site" to developing a comprehensive "information framework" that is easily understood not only by people but also by AI tools.

Learn from Asahi Shimbun's Experience

During the webinar, we will unravel the case study of Asahi Shimbun's initiative to construct a platform that serves as the core of future sustainability communication. The focus is on building an information framework designed to correctly convey corporate value, moving beyond conventional website development. This approach addresses not only human comprehension but also clarity for AI systems.

The speakers will provide insights into how this strategy was conceived, starting from a fundamental definition of challenges. Participants will gain understanding of next-generation information design that adheres to the demands of the AI era, along with the design practices that embody a brand's ethos. Specific processes involved in this journey will be shared.

Speaker Profiles

Kenji Hashimoto - Producer at Amana Inc.
Kenji joined Amana in 2008 and has undertaken a diverse range of production duties in graphic advertising, TV commercials, and web promotions. He has worked on integrated content production focusing on customer experience and has participated in projects aimed at creating the future of companies.

Sumika Iwamoto - Business & Creative Producer at Amana Inc.
Since joining Amana in 2015, Sumika has transitioned through various departments, building extensive production experience in photography and digital creative projects. She now oversees corporate branding and website production, focusing on comprehensive communication strategies across both digital and real-world projects.

Daisuke Kobayashi - UX Director at Amana Inc.
A full-stack director with a design background, Daisuke is capable of managing projects from research and analysis to design and promotion. He leverages extensive experience from both client support and leading corporate sites to ensure effective operations and success in new business launches.

Junrei Matsushita - Art Director at Amana Inc.
Junrei brings unique strengths in graphic and illustration design to create cohesive visual expressions across all media types. His ability to enhance brand identity through balanced color use maximizes brand appeal in creative executions.

Who Should Attend?

This webinar is tailored for:

- Those interested in how the role of websites evolves due to AI proliferation and how information is communicated.
- Individuals wishing to learn how to articulate design processes logically to clients, moving beyond mere intuition.
- Professionals seeking solutions to effectively communicate complex information such as sustainability issues for their companies or clients.
- Anyone fascinated by the construction of an "information framework" that conveys corporate value, surpassing ordinary website development.

Event Overview

- Date: July 28, 2026, 12:00 PM – 12:50 PM
- Capacity: 100 participants
- Cost: Free
- Registration: Sign Up Here
- Contact: TEL (03) 3740-4011, Email: [email protected]

About Amana Inc.

Founded in 1979, Amana initially established itself as a production company for advertising photography. It has since grown into one of the largest creative studios in Japan, providing a wide range of visual productions including print, video, and CGI. Today, Amana utilizes its extensive creative resources to facilitate communication transformations and enhance corporate values, while actively participating in digital transformation initiatives by collaborating with clients.