Introduction
Samsung Electronics Japan recently announced the launch of its global project, "Voices of Galaxy," in Japan. This project aims to showcase the authentic experiences of Samsung Galaxy users. Notably, it features four individuals: comedian and artist Ken Toshiaki, actress Yu Yamada, chef Ryuji, and actress Rika Adachi, each with their unique engagement with Samsung Galaxy devices. The project includes the release of its first web commercial and an interview video, focusing on daily lives enriched by products like the Samsung Galaxy Z Flip7 and Samsung Galaxy S25 Ultra.
Voices of Galaxy Project
The "Voices of Galaxy" initiative is about more than just promoting smartphones; it's about highlighting how these devices positively impact the users' lives through passion, creativity, determination, and technology. In Japan, the project underscores how these four users embrace their Samsung Galaxy devices in their daily routines, providing insight into its appeal.
Ken Toshiaki is known for his artistic and musical endeavors, while Ryuji primarily focuses on culinary videos. Their utilization of Samsung Galaxy highlights its indispensable role in both their professional and personal lives. The first installment of this project captures their everyday moments, revealing the genuine qualities of Samsung Galaxy through a user's perspective.
Commercial Highlights
In the newly released web commercial, Ken Toshiaki is seen using the unique "palm shutter" feature while enjoying a photoshoot with friends. He enthusiastically recommends his Samsung Galaxy to acquaintances, showcasing the device's standout features.
On the other hand, Ryuji demonstrates the cooking aspect, capturing his culinary creations using the camera's capabilities. He highlights specific functions like "food mode" for taking stunning food photos and utilizing the "Generative AI editing" capability to enhance images further. Ryuji’s scenes illustrate his ability to harness Galaxy's AI features, making him an essential ally in his content creation efforts.
Furthermore, a second web commercial featuring Yu Yamada and Rika Adachi is anticipated to be released soon. The current web series of commercials is being rolled out progressively from today, September 25, 2025.
The Web Commercials
- - Ken Toshiaki's Edition: This edition depicts him visiting his family's business, "Kinashi Cycle" and "Nagomido," where he showcases the Samsung Galaxy Z Flip7's capabilities while interacting with both customers and staff. The commercial features his spontaneous lifestyle while documenting everyday moments using the phone's various shooting modes, highlighting the fun and creative support it provides.
An exciting aspect of the commercial is the collaboration that produced an original song featuring Ken Toshiaki and Google Gemini. This creative element is set to be unveiled across different media channels soon.
- - Ryuji's Edition: The other web commercial begins with Ryuji preparing a virtual recipe in his kitchen using the Samsung Galaxy S25 Ultra. The narrative flows naturally, showcasing the transition from cooking to taking beautiful food photos in "food mode". He also mentions how he utilizes the device for crafting thumbnails for YouTube videos, underpinning the essential role Samsung Galaxy plays in his professional endeavors as a culinary creator.
User Experience Insights
In interviews, both Ken and Ryuji have shared their thoughts on the new Galaxy models and how they integrate AI into their work. Ken commented on the impressive features of the Galaxy Z Flip7, noting the enhanced camera and ease of use for his artistic projects, including collaborating with Gemini Live for creative inspiration. He expressed that the device has made art creation accessible, signaling a new era for artists to explore.
Ryuji acknowledged the importance of conveying information about food and cooking through high-quality images, praising the camera features of the Galaxy S25 Ultra. He also recognized the significant improvement in photography quality, which has transformed his approach to content creation. The accessibility and effectiveness of the device enable him to capture culinary moments effortlessly, making it an indispensable tool in his daily life.
Conclusion
As the project unfolds, the integration of humor, creativity, and genuine user testimonials showcases the vibrant community of Galaxy users. Not only do these commercials aim to promote Samsung products, but they also foster connections and inspire creativity among users. Samsung has successfully created a platform where real voices amplify the brand's narrative, making "Voices of Galaxy" more than just a marketing campaign—it's a celebration of shared experiences.