#USA #Miami Beach #Art Basel #Lavazza #Alex Webb

Lavazza's 2026 Calendar: A Celebration of Italian Culture

Lavazza, the renowned Italian coffee brand, is set to unveil its much-anticipated 2026 Calendar at the prestigious Art Basel Miami Beach this December. This year's theme, "Pleasure Makes Us Human," continues to explore the rich tapestry of Italian culture, emphasizing the essence of a lifestyle celebrated worldwide.

Acclaimed photographer Alex Webb, known for his vibrant and evocative street photography, leads the creative vision for this project. Webb, a distinguished member of Magnum Photos, brings a unique lens to the calendar, capturing authentic moments that reflect both Italy's contemporary life and its timeless traditions. As the first Lavazza Calendar launch to take place at Art Basel, this event represents a milestone in the brand's ongoing commitment to art and culture.

A Journey of Visual Discovery

For the 2026 edition, Webb embarked on a visual exploration across Italy, capturing moments that reveal the warmth and sophistication of Italian life. His approach blends a cinematic perspective with references to both painting and photography, showcasing the vibrancy that comes from simple pleasures in everyday gestures.

In his words, "I aimed to capture and convey through my photographs the light, colors, and gestures, ultimately seizing that special energy that makes the Italian way of life so unique." The calendar features twelve stunning photographs that encapsulate intimate scenes and collective experiences, from children playing in enchanting gardens to the serene atmosphere of a trattoria filled with laughter during lunch breaks.

Coffee: The Connective Thread

A recurring theme throughout the photographic narrative is coffee - an element that unites people and solidifies connections within Italian culture. Webb skillfully portrays coffee as a subtle yet omnipresent motif, providing a visual punctuation that complements the rhythm of everyday life in Italy. Each photograph becomes a testament to the harmonious blend of companionship and conversation that coffee fosters.

Embracing the Beauty of Everyday Moments

The calendar's narrative invites viewers to savor the beauty found in seemingly mundane moments—a shared cup of coffee, a leisurely afternoon in a city bar, or the joyful celebration of traditional events such as the Santa Rosalia procession in Palermo. Through Webb's lens, the calendar transcends clichés and delves into the genuine pleasure that characterizes the Italian lifestyle, encouraging an appreciation of each moment.

In the words of Francesca Lavazza, Board Member of the Lavazza Group, "Coffee is a spark, a small moment of universal happiness. It's a pleasure that can be shared, yet also intimate, capable of uniting people and making them feel part of a shared experience, anywhere in the world."

Lavazza's Art Basel Experience

Lavazza’s activities at Art Basel Miami Beach will include a series of engaging experiences that celebrate the spirit of creativity. The Lavazza Lounge will offer an immersive setting for guests to experience the premiere of the 2026 Calendar, while the Luxury Living Calendar Experience in the Miami Design District will reinterpret the calendar's imagery through contemporary street-style aesthetics. Additionally, various vibrant activations throughout Miami will bring the concept of "dolce vita" to life, merging coffee culture with artistic expression.

Daniele Foti, Vice President of Marketing for Lavazza North America, emphasizes the importance of being part of this cultural dialogue: "Our presence throughout Miami this week reflects our belief that coffee is more than a beverage; it's a bridge between people, disciplines, and communities. By engaging with the art world in such a dynamic context, we continue to affirm our role as a brand deeply connected to culture and creativity."

A Legacy of Commitment to Art and Culture

As Lavazza prepares to present the 2026 Calendar, it reinforces its long-standing relationship with contemporary art. Over the past three decades, the Lavazza Calendar has established itself as a premier photographic project, showcasing the works of renowned photographers who interpret the brand's values through a creative lens.

With over 130 years of dedication to coffee craftsmanship, Lavazza is committed to exploring the confluence of culture, art, and coffee, making significant strides in the U.S. market and beyond. As Lavazza continues its legacy of combining tradition and innovation, the 2026 Calendar stands as a vibrant celebration of Italy, inviting everyone to experience the joy of authentic Italian life.

With this incredible project, Lavazza not only honors Italy's rich culture but also emphasizes the universal language of pleasure found in shared experiences. As attendees at Art Basel connect over art and creativity, the Lavazza Calendar will serve as a beautiful reminder of the simple joys that come together to enrich our lives.