#United States #New York #Veterans #Armitron #Watchmaker Initiative

Armitron's Commitment to Veterans

As Armitron approaches its 50th anniversary in 2025, the renowned American watch brand is taking bold and meaningful steps to honor this milestone. The company is thrilled to announce a significant contribution to the Veterans Watchmaker Initiative (VWI), an organization devoted to empowering disabled veterans by teaching them the intricate craft of watchmaking. With a donation of 50 watches, Armitron aims to uplift veterans as they learn and grow in this unique trade.

Founded in response to the challenges faced by veterans seeking to reintegrate into civilian life, VWI provides technical education and hands-on training, fostering both confidence and practical skills. Bobbie Weichselbaum, CEO of E. Gluck Corporation, which owns Armitron, articulated the brand’s dedication to supporting veterans, stating, "VWI's work is deeply meaningful to us as watchmakers and Americans. This craft is built on discipline and care—qualities veterans embody deeply. We are proud to contribute to their journey."

The donation is part of a larger campaign designed to resonate with Armitron's core values: kindness, wellness, sustainability, and women's empowerment. Throughout 2025, the brand plans to donate 50 watches each month to various organizations that make a significant impact, reinforcing its commitment to social responsibility.

Sam Cannan, Chairman of the Veterans Watchmaker Initiative, expressed gratitude for Armitron's support, saying, "This contribution from Armitron is a meaningful boost for our students. It shows that the watchmaking community supports their journey to heal, grow, and rebuild."

The partnership highlights the importance of camaraderie and community support, especially in crafts that require precision and care. Watchmaking, as a tradition, is not merely a skill—it's a testament to quality craftsmanship, something veterans have in abundance. The training offered by VWI not only provides vocational skills but also serves as a pathway towards healing and confidence restoration for veterans navigating life after military service.

As the year progresses, Armitron's dedication to giving back will continue through various initiatives aimed at benefiting numerous organizations and the individuals they serve. By actively participating in the promotion of craftsmanship and skill-building for veterans, Armitron is making a lasting impact, one watch at a time.

The collaboration between Armitron and the Veterans Watchmaker Initiative is not just a donation; it is an investment in the future of veterans, enabling them to build new identities and careers. This partnership fosters not only a sense of purpose but also a community that stands united in the mission to help veterans thrive.

In conclusion, as we look forward to Armitron’s 50th anniversary, it is heartening to see a brand that champions social responsibility and strives to uplift those who have served the nation. Through initiatives like this, Armitron embodies a spirit of resilience and commitment to community, proving that creativity and care in craftsmanship can create change far beyond the workshop.