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Exploring the Wellness Potential of THC Beverages

In a groundbreaking initiative, MoreBetter, a leading organization in Real-World-Data collection, has launched a comprehensive study to assess the effects of THC-infused beverages on alcohol consumption, mood, and overall quality of life. This research emerges as the beverage industry observes a notable decline in alcohol sales, with an increasing number of consumers seeking alternatives that promote wellness.

The Study’s Framework

The observational study is currently on the lookout for up to 2,000 participants who will share their daily experiences with infused beverages and alcohol consumption over three weeks. Participants will provide feedback regarding their mood and self-assessments related to their quality of life, ensuring an extensive analysis of their experiences. Various leading beverage companies are supporting the study by offering participants complimentary samples of their infused drinks.

Tyler Dautrich, COO of MoreBetter, stated, "Through consumer-reported outcomes collected from thousands of users over several weeks, we aim to deliver valuable Real World Data to brands and industry advocates. This will help understand the positive influences infused beverages have on consumers' lives."

Timeliness of the Research

The need for such research aligns with the recent advisory from the former Surgeon General, which highlighted the correlation between alcohol consumption and cancer risk. Despite being a significant health risk, many Americans remain unaware of this link. As awareness regarding alcohol's risks grows, the demand for THC-infused beverages has surged, prompting producers to better understand their impact on lifestyle and wellness.

Adam Terry, CEO of Cantrip and a study sponsor, emphasized the importance of researching the cannabis plant further. He noted, "This study is a pivotal first step toward comprehensively understanding how these beverages can enhance the lives of individuals as acceptance and consumption of infused drinks expand across the United States."

Insights from Industry Leaders

The collaboration of various beverage brands signifies an industry-leading effort to reshape adult beverage consumption. Evan Eneman, co-founder and CEO of Iconic Tonics, stated that this study is essential for leading a cultural transition towards more mindful drinking options.

As the study assesses several formats of THC-infused beverages, including canned seltzers, bottles, dry mixes, and concentrated shots, it looks into how different dosages and product forms shape consumer experiences.

Justin Tidwell, CEO of Nowadays—another sponsor—expressed, "Participating in this research allows us to be at the forefront of innovation while ensuring safety and consumer education remain priorities."

Invitation to Join the Study

Consumers aged 21 and over are encouraged to participate in the study, providing valuable insights about their daily interactions with THC-infused beverages. Interested individuals can determine their eligibility and learn more by visiting mystudi.es/bevstudy.

About MoreBetter

MoreBetter is a specialized contract research organization focused on Real World Data collection concerning functional ingredients and consumer wellness products. With a diverse clientele including dietary supplement manufacturers, governmental entities, and academic researchers, MoreBetter aims to empower consumers with data-driven health insights. Discover more at www.morebetter.ltd.