#Japan #Tokyo #DigiPos #GISUCO #GPS Marketing

Introducing DigiPos Search: A Game Changer in GPS Marketing

In the ever-evolving world of digital marketing, GISUCO, a company based in Minato, Tokyo, has made significant strides with its GPS marketing platform known as DigiPos. Launched in February 2024, this innovative service has seen a rapid adoption across various sectors. Now, GISUCO is excited to announce the trial launch of its new service, DigiPos Search, which is poised to elevate marketing strategies for businesses.

What is DigiPos?

DigiPos is a cutting-edge GPS marketing tool that leverages the location data of smartphones to deliver highly targeted advertisements. Unlike traditional targeting methods that rely on user demographics and browsing history, DigiPos utilizes location-based behavioral data to execute ad campaigns. The platform boasts several key features:
1. Pay-per-click model: Companies can begin their advertising efforts within a reasonable budget without significant upfront investment.
2. Precise targeting: By employing GPS technology, DigiPos enables businesses to set their targeting parameters efficiently, down to a minimum radius of 1 meter. This level of detail includes options for tracking visit frequency and timestamps.
3. Extensive data leverage: DigiPos taps into a vast database of user profiles, estimated over 100 logic parameters, 90,000+ location-based targeting options, and more than 3,000 chain store datasets. As a result, businesses can ensure that their advertisements reach those who matter most.

Why is GPS Marketing Gaining Traction?

The marketing industry has been abuzz about the growing regulation on third-party cookies. Google announced plans to phase out cookies, intensifying challenges for many marketers looking to adapt. However, with the emergence of GPS marketing, businesses find new avenues to operate unaffected by these external regulatory changes.

1. The advancement of digital device technology has significantly increased traffic.
2. With the rise of 5G smartphones, consumers benefit from enhanced speed and accuracy in location services.
3. Companies are increasingly relying on location-based services to differentiate themselves from competitors and meet customer demands, exemplified by services we frequently use like Uber.

As a result, the GPS marketing sector is projected to experience substantial growth, with estimates suggesting that the market in the United States could expand by a whopping 254% between 2023 and 2028, valuing at around 5.6 trillion yen. Japan is anticipated to see a comparable increase as well. Therefore, the advent of GPS marketing ads presents a significant opportunity for brands looking to replace traditional advertising methods.

DigiPos Search: Exploring Competitive Metrics

As part of the ongoing evolution of the DigiPos service, GISUCO is introducing DigiPos Search. This feature allows businesses to analyze customer traffic not only for their locations but also for their competitors. By identifying the volume of foot traffic and geographic reach (filterable by municipality), companies can enhance their marketing strategy using the insights generated by DigiPos Search. In fact, firms inquiring about the service through this press release will gain complimentary access to DigiPos Search, making it an excellent opportunity to explore its capabilities.

Expanding Horizons for GISUCO

Beyond DigiPos, GISUCO is firmly committed to broadening its support offerings. Current endeavors include offshore development, OEM matching system services, AI solutions, and web development, PR, and marketing initiatives. The objective is to continually create and provide comprehensive solutions that can significantly benefit marketing campaigns, ensuring they are effective and impactful.

In conclusion, as businesses navigate an increasingly complex marketing landscape, services like DigiPos and DigiPos Search offer essential tools to optimize advertising efforts and engage with target audiences more effectively. GISUCO is poised for growth and innovation, making it an exciting time for the intersection of technology and marketing in Japan and beyond.