#Japan #Tokyo #Alzheimer's Disease #SHIRO #Kenta Matsumoto

SHIRO's Inclusive Initiative: The Hiring of Kenta Matsumoto

In a groundbreaking move promoting inclusivity, SHIRO Co., Ltd., a cosmetic brand known for its ethical values, has welcomed Kenta Matsumoto to their team. Matsumoto, diagnosed with early-onset Alzheimer's disease, has demonstrated through his hiring that individuals facing such challenges can still contribute to the workforce. SHIRO aims to change existing societal notions that make it difficult for workers diagnosed with Alzheimer's to find employment.

Historically, many companies hesitate to hire employees with Alzheimer's, but Matsumoto’s story sheds light on the possibility of a more inclusive workplace. Speaking about his recruitment, SHIRO’s President, Takahiro Fukunaga, emphasized the need to shift public perceptions, stating: "I wanted to change the idea that working with early-onset Alzheimer's is impossible. We aim to show society that diagnosis doesn’t mean the end of one’s career."

Matsumoto previously worked for nearly thirty years with a company in Akabira City, Hokkaido, before deciding to move to Sunagawa City to lessen the day-to-day burden on his family. It was during this transition that he met Imai, SHIRO’s brand producer, who expressed admiration for Matsumoto’s positivity and drive, noting, "I wanted to work alongside him because of his enduring smile and determination."

In expressing his gratitude towards SHIRO, Matsumoto mentioned, "Being diagnosed with dementia often leads to the misconception that one cannot pursue a career. I hope people will recognize the importance of early medical intervention and not shy away from employing those with dementia." His role as a 'Hope Ambassador' for those with dementia highlights his commitment to increasing public awareness about the disease and promoting a supportive community.

Matsumoto and the 'Minna No Kojo'
Matsumoto works at 'Minna No Kojo' (Everyone’s Factory), a vibrant space in Hokkaido that welcomes visitors from around the world. This facility isn’t just a production plant—it's a place where children can envision their dreams through tours and 'job experience' programs, nurturing an appreciation for craftsmanship.

Matsumoto’s work encourages dialogue around the challenges individuals with Alzheimer’s face while striving for understanding and acceptance from society. By fostering these conversations, SHIRO aims to inspire other companies to follow suit and explore how they can create more inclusive workplace environments.

Understanding Early-Onset Alzheimer's Disease
According to research, early-onset dementia is diagnosed in individuals younger than 65 and is primarily categorized as either vascular dementia or Alzheimer's type. The latter, which Matsumoto suffers from, occurs due to protein accumulation in the brain, resulting in the death of nerve cells. Symptoms often include memory loss, impaired judgment, and difficulties with executive functions.

Recent surveys indicate that around 35,700 people in Japan are living with early-onset Alzheimer’s, yet many struggle to find work post-diagnosis. Approximately 67% of those diagnosed lose their jobs. Although the number of companies offering employment support and inclusive hiring practices is gradually increasing, there remains significant progress to be made.

The Role of the Hope Ambassador
In light of Japan's enactment of the 'Dementia Basic Law' aimed at fostering understanding and awareness of dementia within communities, Hokkaido has appointed the 'Hope Ambassador' role to those directly impacted by dementia. The ambassador's responsibilities include sharing insights with local government initiatives and participating in educational events to raise awareness.

Matsumoto’s journey underscores the notion that having Alzheimer’s need not limit one’s potential. He stated, "I want to convey that even with dementia, performing simple tasks is possible, and through this, I hope to show the world that employment is achievable." His commitment to his new role at SHIRO reflects a hope for a future where understanding and support are the norms in workplaces across Japan.

As Matsumoto continues to raise awareness through his work, SHIRO remains dedicated to fostering an environment that thrives on diversity and inclusivity. By embracing individuals from all walks of life, they aim to set a precedent for how companies adapt to support differently-abled employees and cultivate an inclusive culture for all.

About SHIRO
SHIRO is a unique cosmetic brand founded on the belief of creating products that they would want to use every day. With strict adherence to ethical values, the company operates from product development to sales, emphasizing sustainable practices. In addition to its product lines, which include skincare and fragrances, SHIRO has engaged in community development projects like the 'Minna no Sunagawa Project,' which aims to revitalize the community. As it continues to grow, SHIRO not only seeks to enhance its brand but also encourages other companies to integrate inclusive practices into their operations.