#USA #Chicago #Italian Beef #Buona Beef #Beef Month

Buona Beef Celebrates National Beef Month

In May, Buona Beef, known for its authentic Chicago-style Italian beef, is diving deep into the celebration of National Beef Month. This family-owned brand, which has been serving the famous Italian beef since 1981, is setting the stage for a month-long homage to its signature dish.

A Month Dedicated to a Chicago Staple

The highlight of this month is the World Beef Championship, a virtual competition exclusively for Buona Rewards members. This exciting contest allows participants to rack up to an impressive 61,400 bonus points by savoring their favorite beef dishes from Buona. The rewards program makes it easy for fans to join in the fun—every qualifying purchase made at Buona locations or through the app contributes to a growing score throughout the month. Buona aims to turn a local favorite into a high-stakes cultural event that celebrates the rich history of Italian beef in Chicago.

Leading up to the much-anticipated National Italian Beef Day, which Buona has proudly established since 2015, customers can indulge in limited-time offers and exclusive merchandise, all while advocating for the Italian beef to be recognized as Illinois’ official sandwich.

Introduction of 'Better Beef' Philosophy

At the heart of Buona's mission is its 'Better Beef' philosophy, emphasizing quality ingredients and traditional preparation methods that honor the original Chicago beef stands. Each roast is slow-cooked using all-natural ingredients, yielding a flavorful gravy without the additives found in many other products. As Joe Buonavolanto, Jr., the second-generation leader of Buona, explains, “Since 1981, we have stayed true to that origin story, preparing our beef the same all-natural way it was done in the earliest stands.”

To promote this ethos, Buona has appointed popular food influencer Joey Wellness as the official ambassador for Beef Month. Through his engaging content, Joey will provide insights into the meticulous preparation of Buona’s Italian beef, showcasing the brand's dedication to quality and authenticity.

The Thrilling World Beef Championship

From May 1 to May 31, the World Beef Championship challenges Buona Rewards members to maximize their indulgence in Italian beef. The more beef they order, the more points they can earn across four competitive tiers:

• - Challenger: Order 5 items = 2,400 bonus points
• - Contender: Order 10 items = 6,400 bonus points
• - Finalist: Order 25 items = 21,400 bonus points
• - World Champion: Order 50 items = a staggering 61,400 bonus points and a championship belt for the top scorer.

This tiered rewards system not only encourages friendly competition among meat lovers but also fosters community engagement, as members can strategize orders to achieve their goals and see how they rank against others on Buona's leaderboard.

Special Promotions for Members

As part of the kick-off for Beef Month, a limited-time