Culture Pop Soda Launches Exciting 2025 Campaign Celebrating Organic Ingredients
If Soda Grew on Trees… It'd be Culture Pop
Culture Pop Soda has launched an exciting new brand campaign for 2025 titled "If Soda Grew on Trees." This initiative highlights the unique qualities of Culture Pop and showcases its dedication to using real and honest ingredients in their beverages. The campaign not only aims to communicate the quality of their sodas but also carries a fantastic commitment: to give away a staggering $1 million worth of products over the coming year.
Celebrating Authentic Ingredients
Founded in 2020 by Tom First, a veteran in the beverage industry, Culture Pop Soda prides itself on creating drinks that return to their roots. With a focus on purity and real flavors, the company has developed sodas crafted with organic fruit juice, herbs, spices, and live probiotics—nothing artificial, and absolutely no refined sugars or sweeteners.
Tom First emphasizes that their ingredients distinguish Culture Pop from its competitors. He states, "We want people to read our ingredient list because we take pride in our approach. No other soda brands offer ingredients as real and natural as we do. If soda really grew on trees, it would taste just like Culture Pop."
A Million Dollars in Giveaways
To bring the theme of the campaign to life, Culture Pop will engage in various community activities throughout the year. This includes pop-up events, community sampling efforts, and social media giveaways. According to First, "If soda grew on trees, everyone would have some. We want more people to experience Culture Pop magic at no cost!" This initiative is anticipated to engage fans and potential customers across the country in a delightful way.
Campaign Outreach
The campaign launches this week and will be visible across various platforms, including linear television and popular streaming services such as Hulu, Disney+, and Amazon Prime Video. An extensive digital strategy will also incorporate platforms like YouTube and Vimeo, and budgeted advertisements will reach major markets such as Boston, New York City, and San Francisco Bay Area. Billboards and other prominent placements will also be strategically placed in high-traffic areas, ensuring high visibility. The campaign aims for a reach of at least 150 million impressions.
Culture Pop has collaborated with Boston’s Fair Folk agency to craft the campaign's creative vision while entrusting media agency GYK Antler with handling the execution of advertising and placement strategies.
About Culture Pop Soda
Culture Pop is more than just a drink; it is a movement back to the core of soda-making. By focusing on probiotic benefits and natural ingredients, every can of Culture Pop offers an invigorating experience packed with billions of live probiotics that support gut health. The brand’s offerings are vegan, non-GMO, gluten-free, and kosher. Culture Pop is available in over 15,000 retail locations nationwide, including major stores like Walmart and Whole Foods Market. Customers can purchase their favorite flavors online in 12 packs and enjoy free shipping.
As Culture Pop continues its mission to redefine soda, they invite everyone to join them in tasting what authentic soda can be—crafted from real ingredients and bursting with flavor. Through this campaign, they hope to spark conversations around health, enjoyment, and community engagement. Visit their website to find more on their offerings and where to purchase today.