How Will New Pricing Affect Everyday Convenience for CHARGESPOT Users?

CHARGESPOT Launches Pricing Test Marketing in Kyushu

As part of its innovative efforts, INFORICH Co., Ltd., which operates the mobile battery-sharing service CHARGESPOT™, has announced a large-scale pricing test marketing campaign. Starting June 15, 2026, this initiative will take place exclusively in the Kyushu region. Rather than a temporary discount campaign, this project is a strategic experiment based on data analysis and user insights to redefine service usage fees and understand behavioral changes among users.

Background of the Project: Redesigning the Pricing Structure

CHARGESPOT has been implementing gradual price adjustments to enhance user convenience and expand infrastructure through to 2024. However, analysis of user behavior revealed challenges that affected retention and usage behavior post-price change. In 2025, INFORICH decided to test a revised entry price to make the service more accessible, which resulted in a noticeable increase in new user registrations.

Analysis of user patterns revealed that not just the price itself but also the pricing structure and rental duration greatly impact user behavior. The company concluded that providing an experience where users can rent and return batteries naturally, without excessive concern for time limits, requires an optimal balance of time and pricing design. Thus, this experiment is designed to validate the hypothesis that price optimization can significantly increase everyday convenience and expand users' operational range.

Kyushu was chosen for the test due to its representation of Japan's population demographics and urban-rural balance, making it an ideal location for accurate data extraction.

Objective of the Project: Measuring Behavioral Changes Brought by Pricing Adjustments

The primary goal of this initiative is to visualize the social impact of the new pricing on user growth and changes in convenience in daily life. During the validation period, substantial media promotions, including regional television commercials and extensive outdoor advertising efforts in major stations and transportation networks, will be deployed to maximize service awareness and usage.

Additionally, data from the experiment—such as the number of new users, usage frequency, and retention rates—will be analyzed to inform future pricing strategies and infrastructure deployments not only across Japan but also in global markets.

Kyushu Pricing Test (Promotion) Overview

- Implementation Period: June 15, 2026, 10:00 - October 31, 2026, 23:59
- Target Area: All of Kyushu (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima)
- New Pricing Plans:

- Rental Duration: Current Price / New Price
- Less than 30 minutes: ¥165 / ¥165 (no change)
- 30 minutes to under 1 hour: ¥330 / ¥165 (50% reduction)
- 1 to under 3 hours: ¥430 / ¥330
- 3 to under 6 hours: ¥500 / ¥330 (price integration)
- 6 to under 12 hours: ¥570 / ¥495
- 12 to under 24 hours: ¥640 / ¥495
- Following 24 hours: +¥360 / +¥495
- Over 120 hours (termination fee applicable): ¥4,080 / ¥4,080

Special rates apply to certain locations like theme parks.
CHARGESPOT Pass and business users will have existing rates.

Media Mix Promotions

To correspond with the new pricing structure, a comprehensive media campaign will target the awareness and usage in the area.

- Television Commercials: June 15 - July 13
- Outdoor Advertising:

- Nishitetsu Fukuoka (Tenjin) station large screen from June 15 to August 9
- Fukuoka City subway car ads from June 15 to June 21
- Kitakyushu Monorail from June 23 to October 31
- Cityscape bus stop ads from June 15 to June 28
- Cinema advertising from June 19 to August 13

- Promotional Trucks: July 1 - July 14

Simultaneous 'Kyushu Limited Price Campaign'

In celebration of the new pricing, a special campaign featuring the CHARGESPOT official character, Chapopo, will be held. Participants who follow CHARGESPOT's official X account and repost a targeted post will enter a draw to win original Chapopo merchandise, with 40 prizes up for grabs.

Participation Steps:

1. Follow the CHARGESPOT account (@CHARGESPOT_JP) on X.
2. Repost the designated campaign post.

Prize Distribution:

- A Prize: 10 lifesize Chapopo plush toys
- B Prize: 30 Chapopo keychain plushies

Campaign Duration:

June 15, 2026, 18:00 - July 15, 2026, 23:59

Winner Announcement:

Via direct message in late July.

Note:

- Private accounts are ineligible.
- Inactivity after winning notification will result in disqualification.
- Prizes are non-transferable and cannot be redeemed for cash.
- Prize shipping is limited to Japan only.

About CHARGESPOT Services

CHARGESPOT is Japan's top mobile battery-sharing service, allowing effortless rentals via a dedicated app. With approximately 60,000 units installed across all 47 prefectures, the service also has expanded its presence internationally to regions such as Hong Kong, Taiwan, China, Thailand, Singapore, Macau, Australia, and Italy as of March 2026.

App Name: CHARGESPOT
Download here: CHARGESPOT Link