Insights into Sales Outsourcing Services Among Japanese Businesses: A Survey Analysis

In a newly conducted survey by Will Group, 521 sales professionals aged between 20 and 59 gave their perspectives on sales outsourcing services. The survey, held from June 6 to June 10, 2025, highlights significant trends and sentiments around sales resources in Japan's corporate landscape.

Key Findings

1. Resource Deficit Perception

A striking 65.3% of respondents indicated that they feel their sales resources are insufficient. Specifically, 22.7% reported they are 'significantly lacking' and 42.6% stated they are 'somewhat lacking'. This signals a pressing concern among sales representatives regarding their capacity to achieve targets effectively.

When asked about challenges faced within their current sales structure, 38.0% cited a shortage of sales personnel as the most pressing issue. Another 30.0% expressed that there are no significant problems, while 24.8% pointed out that their sales strategies are not well-organized. Alarmingly, nearly 40% of respondents are anxious about the difficulty in securing talented personnel and the risk of employee turnover among their sales teams.

2. Low Utilization of Sales Outsourcing Services

Only 16.4% of surveyed individuals have expressed that they either currently use or have previously utilized sales outsourcing services. Breaking it down, 8.1% are currently using such services, while 8.3% have tried them in the past. This indicates that many companies are still unaware of the potential benefits that sales outsourcing can bring. Even more concerning, 34.9% of participants reported they have neither considered nor used these services, and 27.6% admitted unfamiliarity with sales outsourcing altogether.

3. Utilization Trends by Job Position

Interestingly, the inclination to employ sales outsourcing services significantly correlates with job positions. Among executive-level participants, 28.6% expressed a strong desire to utilize these services, but the same percentage also reported having no interest in them. This split indicates a dichotomy in perceptions among decision-makers. As one rises through the ranks, there appears to be a greater interest in sales outsourcing, suggesting that increased understanding might broaden market adoption in the future.

Conclusion

This survey highlights a critical awareness among businesses regarding a lack of sales resources, even as there remains a significant underutilization of sales outsourcing services. The growing interest from executives hints at a possible trend towards the adoption of these services as a strategy to tackle existing sales challenges.

Survey Overview

- Survey Nature: Analysis of sales outsourcing services
- Survey Duration: June 6 to June 10, 2025
- Methodology: Online survey
- Target Group: Professionals aged 20-59 in sales positions
- Valid Responses: 521

About Will Group's Outsourcing Service 'Seiyaku'

'### Seiyaku': A Sales Outsourcing Service
With over 25 years of experience and collaborations with over 150 companies, Seiyaku offers tailored solutions to address BtoB sales challenges. Unlike traditional outsourcing models, Seiyaku focuses on creating fixed teams composed of permanent employees, fostering stability and improved results. In addition to executing sales, the service provides strategic guidance and shares insights, contributing to the development of on-site members and overall organizational sales enhancement.

For more information, visit Seiyaku's Official Site.

Why Choose Seiyaku?

1. Dedicated Teams Committed to Challenges
Seiyaku's teams design strategies tailored to client needs, providing end-to-end support from strategy formulation to execution.
2. Talent Supply beyond Locations and Industries
Utilizing over 50 locations nationwide, Seiyaku addresses labor shortages and market demands seamlessly, facilitating both inbound and outbound sales efforts.
3. Continuous and Improvement-oriented Support
By assigning full-time employees, Seiyaku promotes a sustainable and progressive approach to sales assistance, making collaboration and knowledge-sharing easier with clients.

About Will Group

Will Group specializes in staffing solutions across sectors such as sales, call center operations, and care services. With a vision to empower every individual, it seeks to expand opportunities for diverse work styles in their recruitment practices. For more information, visit Will Group's Official Site.