Gold Plaza Partners with Happiness Store for New Buyback Event in Tsukuba

Exciting Buyback Event at Happiness Store, Tsukuba

From January 22, 2026, Gold Plaza, a subsidiary of Mercury Co., Ltd., will launch a new buyback and trade-in trial event at the brand's Tsukuba location. This initiative represents the second collaborative effort with Happiness & D Co., Ltd., following their recent partnership agreement.

Gold Plaza, part of a larger group of companies under Mercury, is well-known for its comprehensive service in buying and selling precious metals, luxury brand goods, diamonds, and jewelry. Having established a loyal customer base with over 610,000 satisfied clients, they are poised to extend their unique offerings through this new collaboration.

Details of the Trial Buyback Event

The new event aims to introduce an engaging buyback and trade-in experience at the Happiness Store in Tsukuba, which specializes in high-quality brand goods and jewelry. By merging sales with an interactive buyback service, the initiative seeks to present customers with a broader range of options for both purchasing and selling their items.

While the implementation of the buyback and trade-in tasks will primarily be handled by Happiness Store, Gold Plaza will provide essential support and guidance to ensure seamless operations. This collaboration not only enhances customer choices but also lays the groundwork for a sustainable partnership moving forward.

Event Overview

- Event Name: Buyback and Trade-in Trial at Happiness Store, Tsukuba
- Dates: January 22 (Thursday) - January 25 (Sunday), 2026
- Hours: 10:00 AM - 7:00 PM (Note: January 22 starts at 12 PM, and January 25 ends at 6 PM)
- Location: 1st Floor, AEON Mall Tsukuba, 66-1 Inako, Tsukuba City, Ibaraki Prefecture
- Website: Happiness & D

During the event, professionals from Happiness Store will be on hand to assess items and provide immediate cash offers, supported by the exceptional standards Gold Plaza is known for. The quick cash transactions and competitive valuation guarantees will make this event an attractive endeavor for both seasoned sellers and first-time users.

About Gold Plaza

Gold Plaza stands out with its commitment to fast cash settlements and industry-leading valuations. With each location strategically placed for convenient access and staffed by expert appraisers, they assure a trustworthy and smooth experience through detailed explanations and swift assessments. Customers can look forward to a variety of buyback options tailored to fit their needs, creating a welcoming environment for new clients.