#USA #San Diego #Blockchain #CounterTEN #Michael Gleeson

counterTEN Expands Leadership Team

In a decisive move to strengthen its presence in the music and sports sectors, counterTEN has announced an expansion of its leadership team. This initiative seeks to enhance global growth and market introduction strategies, particularly targeting the Latin American music scene in Europe.

New Leadership Roles

On August 7, 2025, counterTEN, renowned as a pioneering blockchain-based fan engagement platform for music and sports, appointed Michael Gleeson as its new CEO. Gleeson brings over 20 years of experience in scaling growth-oriented technology companies, having previously contributed as an early investor and advisor to counterTEN. He was instrumental in shaping the company's strategic roadmap and is now set to leverage his extensive background to drive global expansion within the live entertainment sector.

Steve Shulman, the founder of counterTEN, is shifting his focus to the role of Chief Technology Officer (CTO). In his new role, Shulman will concentrate on the development of the platform’s core technologies, advancing artificial intelligence innovations, and crafting the long-term product vision. He will continue to be a vital part of counterTEN's board of directors.

Vision for the Future

Shulman remarks, “I founded counterTEN to transform how fans connect with the experiences they love while opening up new engagement channels for brands and event organizers. Finding the right leadership was paramount. With Mike on board, I look forward to focusing fully on scaling our AI infrastructure and driving innovations that redefine fan engagement.”

Gleeson's aspirations align with Shulman’s vision as he states, “Steve and the team have created an incredible platform proving that fan experience and brand engagement can coexist. I am committed to establishing counterTEN on a global scale and collaborating with our partners to build deeper, data-driven fan relationships that make a real impact.”

Strategic Market Launch

As counterTEN gears up for a significant launch in the European live entertainment market, concentrating on Latin American music, the company is poised to foster new partnerships with organizers, venues, sports rights holders, and brands. The details regarding this market entry, including a flagship strategic partnership, are expected to be revealed in the coming months.

About counterTEN

counterTEN is a patented platform redefining the way live music and sports experiences are personalized and monetized. Through blockchain-secured digital credentials delivered directly to Apple and Google Wallet without the need for an app or password, counterTEN enables immersive fan journeys at every touchpoint. This innovative approach not only empowers artists and brands but also opens up new revenue streams, enhances loyalty, and creates measurable impact before, during, and after events.

For further information about counterTEN and to experience the platform firsthand, visit www.counterten.com. Discover an unparalleled fan-brand engagement experience.