#Japan #Tokyo #Tokyo 2025 #LIVE BOARD #Digital OOH

LIVE BOARD Secures Sponsorship for the Tokyo 2025 World Athletics Championships

In a significant development for the sports and advertising industries, LIVE BOARD, headquartered in Shibuya, Tokyo, has finalized a sponsorship agreement with the Tokyo 2025 World Athletics Foundation. This partnership marks LIVE BOARD's official role as a supplier for the upcoming Tokyo 2025 World Athletics Championships, set to take place from September 13 to 21, 2025. The event is expected to attract around 2,000 athletes from approximately 200 countries, solidifying its status as one of the largest sporting events globally since its inception in 1983.

The Tokyo 2025 championships will take place at the National Stadium among other venues, and LIVE BOARD aims to leverage its impressive digital out-of-home (DOOH) media to showcase compelling visuals of the event, enhancing its appeal and public awareness. The organization has established itself as a leader in the DOOH advertising sector, connecting people with urban landscapes and creating opportunities for incidental interactions with promotional content.

Remarks from Leadership

Makoto Ougata, the President of the Tokyo 2025 World Athletics Foundation, expressed his enthusiasm regarding the collaboration, stating, "We are delighted to welcome LIVE BOARD as an official supplier for the Tokyo 2025 World Athletics Championships. Their capability in digital marketing and targeting through DOOH advertisements will be instrumental in promoting the championships.”

He highlighted that LIVE BOARD's digital media prominently covers high-traffic terminal stations, including Shinjuku and Shibuya, promising to elevate the awareness of the championships through well-placed advertisements.

Tomohiro Takagi, CEO of LIVE BOARD, also shared his excitement about the partnership, saying, "As the official supplier for the Tokyo 2025 World Athletics Championships, we are honored to play a pivotal role in this grand event. The exhilaration generated from sports can foster a sense of unity in society. By utilizing our digital DOOH network to disseminate captivating visuals of the event, we aim to create an unforgettable atmosphere surrounding the championships.” He further emphasized that LIVE BOARD will continue to connect businesses, citizens, and content through its DOOH platform, contributing to a richer societal fabric.

Sponsorship Details

• - Sponsorship Type: Supplier for Tokyo 2025 World Athletics Championships
• - Contract Category: Digital Out-of-Home Advertising

Event Overview

• - Organizer: World Athletics (IAAF)
• - Duration: September 13 to 21, 2025
• - Venue: National Stadium and other locations (Marathon and race walking events to be held within the city)
• - Expected Athlete Participation: Approximately 2,000
• - Countries/Regions Participating: Roughly 200
• - Number of Events: 49
• - Official Website: Tokyo 2025 World Athletics

About LIVE BOARD

LIVE BOARD, established on February 1, 2019, is a leading digital out-of-home advertising network operator known for its data-driven targeting and effectiveness verification. It was the first in Japan to implement impression-based (VAC) distribution and has continually adapted its advertising deployment and payment structures to reflect real-time audience dynamics.

By combining a vast array of digital OOH locations with big data from major carriers, LIVE BOARD enables targeted advertising based on demographics and location, which was previously challenging in traditional OOH advertising. This approach allows advertisers to connect more effectively with audiences in both outdoor and indoor settings, reaching them wherever they are.

Company Name: LIVE BOARD, Inc.
CEO: Tomohiro Takagi
Address: 3-1-30 Jingumae, Shibuya-ku, Tokyo, Daiwa Aoyama Building, 7th Floor
Website: www.liveboard.co.jp