Butterball's 2025 Thanksgiving Survey Reveals Family Celebrations Are Back in Focus

The Butterball Togetherness Report 2025 Overview

As the holiday season approaches, Butterball, the iconic turkey brand in the U.S., has released its annual Butterball Togetherness Report for 2025. This insightful survey showcases trends and expectations for this year's Thanksgiving celebrations, showcasing American's enduring dedication to family gatherings centered around food and tradition.

Key Findings from the Report

The report highlights that an impressive 89% of consumers intend to celebrate Thanksgiving this year. The average celebration is expected to host around nine individuals, marking a significant uptick in gatherings compared to previous years. It appears that the holiday spirit is alive and thriving, with family time topping the list of what people most look forward to during this festive period. Notably, the enjoyment of food and the opportunity to relax are also mentioned as major draws for the celebration.

Despite economic concerns regarding inflation, only 28% of respondents anticipate this will alter their celebratory plans. In response to rising costs, creative budgeting strategies are being employed; for instance, 21% of consumers plan to ask guests to contribute to the meal, while others will make adjustments to traditional side dishes (15%), non-food items like decorations (14%), and desserts (12%).

Thanksgiving Food Trends

When it comes to the centerpiece of the holiday meal, turkey remains unchallenged, as evidenced by the fact that 84% of hosts are planning to serve it. Significantly, 72% of these hosts will roast their turkeys, which is the traditional method of preparation favored by many Americans.
The survey also revealed that the turkey is the star of the Thanksgiving plate, with 47% of respondents prioritizing it as their favorite dish, followed by stuffing (41%), pie (29%), and potatoes—both sweet and white at 26%.

Butterball's Commitment to Families

Rebecca Welch, the director of retail and international brand management at Butterball, remarked, "People are excited and committed to celebrating Thanksgiving. We take pride in Butterball's role as a cherished part of these celebrations, inspiring togetherness by providing a delicious centerpiece."
To support both novice and seasoned holiday hosts, the Butterball Turkey Talk-Line is ready to assist with any questions or concerns regarding meal preparation. Set to open on November 3 for its 44th season, the Talk-Line offers advice through several channels: phone, text, email, chat, and social media until December 24.

Showcasing Tradition and Togetherness

Butterball's commitment to quality and food safety remains high. The brand, with over 70 years in operation, not only provides quality products across more than 30 countries but also emphasizes the importance of family and togetherness during the holiday season. The Turkish experts at Butterball will play an essential role in ensuring that every home kitchen is prepared for the important holiday meal.
For more information on Butterball's offerings and how to contact the Turkey Talk-Line, you can visit Butterball.com.

Conclusion

In conclusion, with the 2025 Butterball Togetherness Report shedding light on the upcoming Thanksgiving celebrations, it is clear that families are eager to gather and celebrate. As always, turkey takes the spotlight as the primary dish, representing tradition and comfort on American tables. Butterball continues to play a pivotal role in making these celebrations special, keeping the spirit of togetherness alive during the festive season.

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