#USA #Las Vegas #GES #Truelink #Viad Corp

GES Completes Sale to Truelink Capital

On December 31, 2024, GES, a prominent player in the global exhibition and event industry, announced the successful completion of its sale from Viad Corp to Truelink Capital. This strategic move positions GES for accelerated growth as a private, independent entity within the Truelink portfolio.

Derek Linde, GES's CEO, expressed excitement about embarking on this new chapter alongside Truelink, remarking, "We are thrilled to begin 2025 with Truelink beside us. Our talented team delivered extraordinary event experiences for clients globally in 2024, and we're seeing strong momentum in our operations. Partnering with Truelink will enable us to enhance innovation and expand our capabilities in delivering unmatched experiential events for our clients."

With a workforce of over 2,600 professionals and longstanding relationships with businesses worldwide, GES and its specialized companies support major global brands and events across various sectors including healthcare, aerospace, defense, financial services, manufacturing, technology, and retail. This diverse portfolio caters to a wide range of exhibitions and experiential marketing needs.

Luke Myers, co-founder and managing partner at Truelink, highlighted the collaboration potential with GES's leadership team: "We look forward to working alongside Derek and his team to strengthen GES's position as a leader and ensure the company's ongoing success. Our aim is to make strategic investments that will enhance GES and Spiro's creative design, logistics, event production, technological offerings, and international reach from day one. We appreciate Viad's exceptional management and support during this transition and look forward to collaborating with GES's leadership to help the company realize its full potential."

GES has established itself as a global leader in experiential marketing and exhibition services. Through its various brands—GES Exhibitions, Spiro, onPeak, SHOWTECH, and Visit—the company empowers clients to engage their audience and elevate customer experiences by offering comprehensive solutions in exhibit design, event management, logistics, registration, and audience engagement. Together, these companies work strategically with brands and event organizers to convert business objectives into extraordinary experiences that foster meaningful connections with customers and impact business outcomes.

As GES embarks on this new journey under Truelink’s stewardship, it aims to not only accelerate growth but also expand its service offerings and market reach. The blend of GES's historic expertise and Truelink's investment capability presents significant opportunities for innovation in the events and exhibitions landscape, promising to deliver even more exceptional experiences to clients around the world.

For more details on GES and its offerings, visit GES's official website or check out Spiro, onPeak, SHOWTECH, and Visit.

About Truelink Capital

Truelink Capital is a Los Angeles-based private equity firm focused on mid-market investments. Combining extensive industry and technology service experience with a commitment to partnerships that generate sustainable value, Truelink collaborates with management teams, business owners, and founders to accelerate growth through strategic initiatives and transformative acquisitions.