#United States #New York #Clean Beauty #Each & Every #Natural Fragrance

Each & Every Elevates Everyday Deodorant to a New Level

In a striking move for the clean beauty sector, Each & Every has announced a captivating rebranding along with an ambitious rollout in Ulta Beauty stores across the country. This innovative brand, known for its dedication to natural fragrances, is elevating ordinary deodorants to new heights by combining fine fragrance artistry with pure, eco-friendly ingredients. This relaunch not only emphasizes the importance of personal scents in daily routines but also presents a fresh perspective on how body care can transform from mundane to extraordinary.

A New Chapter for Body Care

Today, Each & Every revealed its exciting new identity, enhancing the essence of its award-winning deodorants. With this rebranding, consumers are invited to embrace a sophisticated selection of gender-neutral scents that promise to enhance the emotional connection individuals have with their daily rituals. Lauren Lovelady, the founder and CEO of Each & Every, passionately communicated that body care has significantly evolved beyond mere functionality into essential components of self-expression and care.

“Body care has become more than just functional; it’s the foundation of how you put yourself out into the world,” Lovelady stated. “Our customers continually share how Each & Every products make them feel alive and energized.”

This redefined approach crafts a sensorial escape for users, allowing them to embark on a fragrant journey from the mundane to the extraordinary.

A Symphony of Scents

Each & Every's lineup includes seven nuanced fragrances inspired by unique moments and memories, ensuring a personal touch for all. The scents are designed to please the senses and consist of:

• - Sunday Morning (Lavender & Lemon): A refreshing herbal citrus to start the weekend right.
• - After Glow (Raspberry & Mandarin): A sweet, juicy fragrance perfect for indulgent moments.
• - Eternal Summer (Coconut & Lime): Harness the tropics, featuring sun-soaked coconut.
• - This Love (Rose & Vanilla): A soft, romantic blend perfect for any occasion.
• - Alone Time (Cedar & Vanilla): Perfect for cozy, intimate moments.
• - Day Dream (Citrus & Vetiver): An uplifting escape from daily routines.
• - Nothing On (Fragrance Free): For those seeking simplicity without a scent.

Each scent is carefully composed of only six clean, natural ingredients, making them not only safe for the skin but also environmentally conscious. The revamped product packaging highlights a minimalist aesthetic, reflecting the brand's commitment to sustainability with fully recyclable materials.

Pioneering the Future of Clean Beauty

The brand is cementing its footprint in the luxury body care market by appointing Alison Zimmermann as Head of Marketing. With a robust background in luxury fragrance including esteemed names like Byredo and Calvin Klein, Zimmermann's expertise is poised to propel Each & Every into broader consumer consciousness.

Zimmermann expressed her enthusiasm, saying, “Each & Every is revolutionizing personal fragrance within the clean beauty realm, and I am excited to help expand our reach through storytelling and innovative marketing strategies.”

Availability and Pricing

Starting today, Each & Every's natural fragrance deodorant collection can be found on their official website, through Amazon, and at 1,255 Ulta Beauty locations beginning in March. Each deodorant will retail for $22, an investment in both personal care and a better planet.

Each & Every sets itself apart by providing a luxurious and sustainable alternative to traditional deodorants, encouraging individuals to relish each moment in their day. By transforming the mundane into a celebrated ritual, the brand captures the essence of sophisticated living, proving that every detail matters in the quest for beauty that is clean and impactful.