#Japan #coffee #Setagaya #Espresso Tokyo #IceQuick Glass

IceQuick Glass: The New Way to Enjoy Iced Coffee

Introduction

The IceQuick Glass, launched by Excel Living under its coffee brand Espresso Tokyo, is changing the way iced coffee enthusiasts enjoy their drinks. With its innovative cooling technology, this glass promises to keep beverages chilled without ice, maintaining their original flavor and aroma. Priced at 4,990 yen (including tax), the IceQuick Glass has exceeded sales expectations, marking over 1,500 units sold within just two months of its release in March 2025.

Sales Performance

Initially, the sales target for the IceQuick Glass was 600 units—300 for March and another 300 for April. However, in an impressive display of demand, the sales reached 320 units in March and skyrocketed to 1,230 in April, bringing the total to an astonishing 1,550—approximately 2.5 times the planned figure. This surge in sales can be attributed to positive reviews and recommendations spreading primarily through social media channels, with a notable spike in demand observed from late April onwards.

Innovative Design and Features

The IceQuick Glass stands out in the market with its unique design; between its transparent double walls lies a special cooling gel that freezes, enabling it to chill drinks without diluting them with ice. This function makes it a game-changer, especially for summer beverages. Excel Living's representative, Tomokazu Yajima, shares that the product has been well-received for its aesthetic appeal as well as its functionality. It is not just a glass; it’s a summer essential for coffee lovers.


The IceQuick Glass in action, showcasing its cooling capabilities.

Projected Success and Replenishment Plans

Given the current sales trajectory, the IceQuick Glass is on pace to achieve the ambitious goal of matching its predecessor, the original IceQuick, which sold 10,000 units over 18 months. If the current momentum continues, it is projected to meet this target by March 2026. Due to the overwhelming interest, the product faced temporary stockouts, but restocking is anticipated in June, with pre-orders now available via the official website and Amazon.

Product Specifications

• - Brand: Espresso Tokyo
• - Product: IceQuick Glass
• - Color: Transparent
• - Price: 4,990 yen (tax included)
• - Max Capacity: 300cc
• - Dimensions: 9.5cm x 9.5cm x 12.0cm
• - Material: Glass (Double Wall)
• - Contents: Product only
• - Features:

- Chills beverages without ice
- Dishwasher safe (not for boiling water)
- Gift wrapping available
- Convenient size for easy handling

Market Trends and Consumer Insights

As the specialty coffee trend continues to rise, more consumers are looking for ways to savor high-quality coffee at home. Espresso Tokyo’s retail outlet, Mamezen, has reported a remarkable 120% increase in sales compared to the previous year. They are expanding their operations to include a second store in Komazawa and Uenokō, scheduled to open in September 2024. Retail efforts are further supported by a robust online sales platform, providing drip packs and coffee beans alongside noteworthy gift offerings.

Many coffee enthusiasts dislike their iced coffee being diluted by melting ice, and the IceQuick Glass aims to solve that issue. As Yajima emphasizes, this product is designed for coffee lovers who want to preserve the taste of specialty coffee in iced form. There are exciting plans to potentially bundle the IceQuick Glass with coffee beans in the future.

Conclusion

The IceQuick Glass by Espresso Tokyo represents not just an accessory for summer drinking but an essential tool for enjoying coffee at its best. The innovative cooling technology paired with an appealing design makes it a delightful addition to any coffee lover's collection. As Excel Living continues to enhance its product range, we can expect more unique offerings that cater to the evolving tastes of coffee enthusiasts.

For more information or to purchase the IceQuick Glass, visit:

• - Espresso Tokyo Official Site
• - Amazon Sales Page