#Japan #Tokyo #Women's Health #Cancer Care #Aderans

Introduction

In a recent survey conducted by Aderans Co., Ltd, aimed at understanding the attitudes towards wig usage among women undergoing cancer treatment, significant insights emerged. The study, which involved 412 women aged between 30 and 69 who have experienced cancer and hair loss, revealed patterns in their wig choices, care preferences, and the changes in their values before and after purchasing wigs.

Key Findings

Aderans, a global wellness company based in Shinagawa, Tokyo, delved into how women perceive their appearance during treatment, particularly during Breast Cancer Awareness Month. Here are the major topics discussed in the survey:

Appearance Care Items

During treatment, many participants reported using appearance care items, with hats and wigs being the primary choices. Interestingly, women in their 30s showed a higher concern for areas like eyebrows and eyelashes, indicating that they actively sought to manage appearance alterations due to treatment side effects.

Use Cases for Wigs and Hats

When asked about when they wore wigs versus hats, the survey found that wigs were typically reserved for social situations, while hats were favored during private moments, showcasing a clear distinction based on context. This information highlights how these items serve different purposes in enhancing confidence and comfort.

Reasons for Wearing Wigs

When exploring the motivations for choosing wigs, the most common responses were related to sensitivity to others’ perceptions. A remarkable 66.7% cited concern for how others would view them, while 45.1% wished to conceal their hair loss. Generational differences were also noted, with younger women focusing on continuing work and older women emphasizing mood elevation through wig use.

Information Gathering Methods

The survey also explored how women gathered information regarding wigs. Online research dominated, with 55.6% using internet searches, followed by pamphlets and recommendations from healthcare professionals. Interestingly, younger demographics relied heavily on social media and blogs, showing a trend towards peer-based experiences.

Evolution of Priorities Post-Purchase

Before purchasing wigs, women prioritized appearance and price. However, after use, practicality and comfort became central, with a notable shift in focus from initial price concerns to ongoing ease of maintenance and the feel of the wigs against sensitive skin. This underscores the importance of firsthand experience in making informed choices.

Conclusion

Aderans has been committed to supporting women facing the challenges of appearance during cancer treatment through various initiatives, including the establishment of in-hospital hair salons. Their dedication to developing wigs that meet patients' specific needs showcases their holistic approach to cancer care and wellness. As they continue to enhance their products and services, Aderans aims to spread smiles and positivity among those affected by cancer, reinforcing their corporate motto, "Everything for a smile."

For further details and resources on medical wigs, you can visit Aderans Medical Wigs.