Glowbar Launches a Meaningful Partnership with the Melanoma Research Foundation
In recognition of Melanoma Awareness Month, Glowbar, renowned for its fast and expert-led facial memberships, has established its first philanthropic collaboration with the Melanoma Research Foundation (MRF). This partnership aims to enhance awareness about skin cancer, particularly melanoma, and promote safe sun practices among the public.
A Personal Mission
Rachel Liverman, the founder and CEO of Glowbar, expressed her commitment to this important cause, emphasizing the widespread impact melanoma has on numerous individuals and families. "I'm proud that Glowbar's first philanthropic partnership is with MRF. This is a cause incredibly close to my heart," Liverman commented. Her message underlines the necessity of educating people about skin health, particularly the importance of daily SPF protection.
The #GetNaked Campaign
As part of this initiative, Glowbar is teaming up with MRF's award-winning #GetNaked campaign, which advocates for sun safety and promotes regular skin checks. The campaign aims to increase the number of individuals who wear sunscreen daily from 13.5% to 15%, reaching an additional 5 million people by the year 2026.
Engaging the Community
To enhance community engagement, Glowbar has implemented several initiatives. Throughout May, clients can benefit from free end-of-appointment sunscreen applications at 19 Glowbar studios located across cities like New York, New Jersey, Connecticut, Pennsylvania, Massachusetts, and Washington, D.C. This commitment ensures customers leave their appointments well-protected and glowing from the sun.
Additionally, Glowbar is sponsoring the Miles for Melanoma 5K run/walk on May 3, 2025, in Washington, D.C. This event invites community members to participate in raising funds for the MRF while enjoying a day dedicated to skin cancer awareness. All participants will receive complimentary EltaMD sunscreen samples to further encourage protective habits.
Expert Tips for Skin Safety
In collaboration with Ian Michael Crumm, a celebrity esthetician and the official spokesperson for the #GetNaked campaign, Glowbar will distribute informative pamphlets filled with skin safety tips throughout May. These materials will emphasize the need for routine skin checks with dermatologists, advocating for a comprehensive skincare approach that includes regular facial visits, monthly skin assessments at home, and annual dermatology consultations.
"Seeing your expert esthetician at Glowbar every month is a great way to consistently check your skin, but it shouldn’t be your only skin screening," Crumm advises. This holistic approach underscores the importance of taking proactive measures towards skin health.
Glowbar's Commitment to Skin Health
Through this partnership with the Melanoma Research Foundation, Glowbar aims not just to promote its business but to make a tangible difference in public health awareness and education. Making skin health accessible and engaging is pivotal to Liverman’s mission, and the company is resolutely stepping up its efforts to encourage the regular use of sunscreen and skin check-ups.
In conclusion, Glowbar’s partnership with the Melanoma Research Foundation marks a significant step toward improving public awareness of skin cancer prevention. Through community engagement, educational initiatives, and a dedicated pledge to enhance SPF usage, Glowbar is committed to making a lasting impact on skin health.
To learn more about Glowbar and its initiatives, visit
www.glowbar.com.