#Japan #Cancer Research #Tokyo #deleteC #social action

The '#deleteC Operation': Empowering Citizens to Fight Cancer

In a groundbreaking initiative, the certified nonprofit organization deleteC is launching the "#deleteC Operation 2025" from September 1 to September 30, 2025. This campaign aims to gather citizens, corporations, and medical professionals across Japan to support cancer research and raise awareness about the disease during Cancer Control Month and Healthy Promotion Month. The campaign invites everyone to participate by sharing their support through social media, symbolically contributing to cancer research funding.

The Campaign Kick-Off

The initiative will officially start with a kick-off event on August 31, 2025, in Tokyo’s Nihonbashi district. This event marks the beginning of a massive effort encouraging a collective declaration from 100 million participants. At 20:00 on September 1, a synchronized social media posting will take place nationwide, inviting individuals to join the cause by using the hashtag '#deleteC'.

How It Works

The slogan "Gather Your Thoughts" serves as the rallying cry, where every post and interaction can contribute to cancer research funding. For every post made using the '#deleteC' hashtag, 100 yen will be donated to cancer research, and for every interaction such as a like or share, 10 yen will be contributed. Participants can create images or videos that creatively erase the letter "C" from brand logos of supporting companies, symbolizing the fight against cancer. This simple action turns social engagement into tangible support for research initiatives.

Casual Social Actions (CSA)

The '#deleteC Operation 2025' expands its reach by incorporating nine types of Casual Social Actions (CSA), which include new activities such as eating, entering venues, sharing messages, tapping, and participating in seasonal events like sports or music. These actions aim to make the campaign engaging and accessible to everyone. During the month-long campaign, deleteC will also collaborate with educational institutions to promote cancer awareness among students, encouraging them to think about what they can do to contribute.

Bridging Civilians and Medical Research

The funds raised through this initiative will further be allocated to support doctors and researchers dedicated to advancing cancer treatment. The chosen recipients of the donations will be announced during the ‘deleteC 2026 -HOPE-’ awards ceremony scheduled for February 2026. The goal is not just to raise funds but to foster a sense of community and shared responsibility among participants, turning casual actions into significant contributions.

Participating Brands and Support

Currently, over 200 corporations and organizations support the '#deleteC Operation', thereby integrating social responsibility into their business models. These entities actively promote the campaign by encouraging their customers and employees to participate. For example, popular products like Suntory's "C.C. Lemon" and others are part of the campaign, inviting consumers to represent their support visually by erasing the ‘C’ from product images.

Hope as a Vision

The '#deleteC Operation' harbors a bigger vision encapsulated in the phrase "with HOPE"—hoping to spread awareness and foster change across the country. deleteC represents this campaign as a movement where people from all backgrounds can come together, making contributions in their unique ways, to ultimately create a future where cancer is a manageable illness rather than a life-threatening condition.

Conclusion

With the '#deleteC Operation', deleteC seeks to create a ripple effect of positivity and hope, encouraging everyone to take part in various ways, whether through shopping, social media engagement, or educational participation. Over 1,000 supermarkets across Japan will also support this initiative, linking purchases directly to cancer research funding. Every small action counts, and together, these collective efforts paint a brighter picture for the future of cancer treatment and awareness.

For more information about the '#deleteC Operation', check out their official website here.