Playboy Relocates Global Headquarters to Miami Beach, Launching New Club

Playboy Moves Its Global Headquarters to Miami Beach

In a significant strategic shift, Playboy has announced that it will be relocating its global corporate headquarters from Los Angeles to vibrant Miami Beach. This decision marks a new chapter for the iconic brand, underscoring its alignment with one of America's most dynamic and culturally relevant cities. The move is not only about changing locations; it also signals a broader commitment to enhancing Playboy's presence in the hospitality and entertainment sectors.

New Club Playboy in Development

The company's plans extend beyond mere relocation. Accompanying the headquarters move is the ambitious development of a brand-new Playboy Club in Miami Beach, in collaboration with a prominent hospitality company. This latest endeavor is set to offer a top-tier dining experience alongside an exclusive member's area, drawing inspiration from the legendary Playboy Mansion. The new club aims to capture the brand's celebrated heritage while infusing it into one of the world's most energetic locations.

Ben Kohn, CEO of Playboy, expressed his enthusiasm about the move, highlighting Miami Beach's unique appeal: “It’s one of the most dynamic and culturally influential cities in the country, making it the perfect home for the next chapter of Playboy. Our goal is to create world-class content and experiences that resonate globally, and Miami Beach provides the perfect setting for that ambition.” This move promises to enhance the company’s brand identity amid the backdrop of Miami's lively cultural scene.

Advancing Multimedia Content Production

In addition to relocating its headquarters and opening a new club, Playboy is also establishing cutting-edge content studios in Miami Beach. These facilities are designed to support the growing network of creative talent engaged with Playboy, facilitating the production of original multimedia content across various digital platforms. This includes podcasts, photography, and other media initiatives that will solidify Playboy's role at the intersection of culture, entertainment, and lifestyle.

Commissioner Joseph Magazine of Miami Beach spoke on this development, voicing support for Playboy's relocation. He noted that the arrival of Playboy represents a commitment to fostering innovation, cultural vitality, and economic growth. “We are pleased to welcome the headquarters of Playboy, which is expected to bring a significant number of well-paying jobs to our city,” he stated, reinforcing the positive impact this move will have on the local economy.

The New Playboy Headquarters

The new Playboy headquarters will be situated in 'THE RIVANI', a premium class X office building. Renowned real estate developer Robert Rivani is overseeing this project, adding to the prestige of Playboy's new operational base. This relocation reflects a broader transformation strategy that Playboy is pursuing. The company aims to reclaim its status as one of the most enduring and influential lifestyle and media brands in the world.

About Playboy

Playboy is synonymous with leisure, style, and sophistication. Across approximately 180 countries, Playboy collaborates with leading licensees to connect consumers with products, content, and experiences. The company’s mission—creating a culture where all seek pleasure—has been rooted in over 70 years of innovating in media and hospitality, advocating for cultural progress that champions essential values such as equality and freedom of expression.

For further details, visit Playboy Investors.