#USA #Paris #Vusion #AI-Native Store #Bluetooth Low Energy

Transforming Retail Through Innovation

In an age where digital integration is essential, Vusion and Qualcomm Technologies, Inc. have unveiled a groundbreaking initiative known as the AI-Native Store™. This innovative concept represents a new era for physical commerce—one that harnesses advanced technologies such as Bluetooth Low Energy (BLE), EdgeSense, and artificial intelligence to redefine the retail landscape.

At its core, the AI-Native Store™ utilizes an infrastructure designed around BLE and intelligent shelving systems that allow for seamless interactions between stores and consumers. As shoppers increasingly arrive equipped with BLE-enabled devices—be it smartphones, wearables, or other gadgets—they expect personalized guidance and immediate assistance. Retail environments lacking this technology become stagnant, unable to react to customer intentions or to facilitate tailored experiences.

The Challenges for Retailers

Retailers now face a crucial choice regarding their infrastructural foundation. Stores not built on the principles of BLE and smart shelving simply cannot engage effectively with the customers they intend to serve. Consumers today encounter intuitive experiences in their daily interactions—failure to incorporate intelligent systems within stores leads to missed opportunities, namely the inability to personalize shopping experiences or drive sales through meaningful engagement.

Benefits of the AI-Native Store™

The transition to an AI-driven retail environment brings with it substantial benefits, with retailers reaping value across various dimensions. Some key advantages include:

• - Improved Stock Availability: Enhanced accuracy in stock management resulting in double-digit improvements on shelves.
• - Efficient Order Fulfillment: Streamlined processes for local e-commerce orders making them quicker and more precise.
• - Time Savings for Employees: Stores leveraging AI can save team members between 60 to 90 minutes of work time per shift.
• - Informed Purchasing Decisions: Shoppers benefit from clearer, more confident buying paths enhanced by smart technology.
• - Optimized Retail Media Spend: Better resource allocation and management drive bottom-line efficiency.
• - Operational Margin Enhance: Potential increases of 1.5 to 2 percentage points in operating margins.

Art Miller, Qualcomm's Vice President and Global Head of Retail, articulates this shift aptly: “The edge AI will revolutionize everyday environments. Retail leads this transformation. The next era of intelligent computing is taking root among the very devices and sensors we use regularly.”

Vusion's Commitment

As leaders in retail digitalization solutions, Vusion focuses on the integration of AI with real-time data analytics and cloud technologies to foster smarter, more adaptable physical stores. The collaboration with Qualcomm aims to provide retailers with a robust infrastructure conducive to developing AI-Native Stores that support efficient operations while laying the foundation for improved customer experience.

Thierry Gadou, President and CEO of Vusion, emphasizes the transformative impact of this technology, saying, “AI-Native Stores not only redefine commerce economics but also enhance the overall retail experience. They empower employees and provide clarity, enabling shoppers to make informed decisions.”

Through this partnership, Vusion and Qualcomm are establishing a new ecosystem for retail—one that is open and scalable, designed for native AI experiences that seamlessly integrate with the daily interactions shoppers have within stores. With BLE as the central connectivity standard, there is promise for greater real-time intelligence in-store, effectively changing the way consumers engage with products and services.

Today’s retailers are urged to embrace this transformation and leverage the benefits of AI technology. The comprehensive whitepaper detailing this initiative can be accessed and downloaded online.

A Vision for the Future

As Vusion continues to lead with innovative solutions, they confirm their commitment to a more sustainable, transparent, and consumer-focused retail future. Their recognition by comprehensive sustainability ratings like EcoVadis underscores their pledge towards a more responsible commerce landscape. Vusion is not just seeking to digitize retail but is proactively paving the way for a smarter, more engaged shopping world through their AI initiatives, helping brick-and-mortar stores connect like never before with their patrons. The shift towards AI-Native Stores signifies a landmark change, bridging technology and retail for enhanced productivity and customer engagement, marking a transformative decade ahead in this field.