OUTFRONT Media Partners with AdQuick to Transform OOH Advertising and Measurement Techniques

In a groundbreaking announcement, OUTFRONT Media, one of the largest IRL media companies in the United States, has established an exclusive multi-year partnership with AdQuick, a leader in out-of-home (OOH) advertising technology. This collaboration aims to revolutionize the process of building, measuring, and executing media campaigns in real life.

A Strategic Alliance

OUTFRONT Media has committed to investing up to $20 million in AdQuick, which will not only enhance operational capabilities but also infuse new technologies into their OOH advertising strategies. This investment is designed to create a comprehensive workflow that simplifies the planning, execution, and measurement of advertising campaigns.

The exclusive partnership stipulates that AdQuick will license its innovative OOH sales cloud product to OUTFRONT for a period of three years. This collaboration enables the integration of AdQuick's advanced technology with OUTFRONT's extensive media footprint, paving the way for enhanced efficiency in campaign management.

Benefits for Advertisers

The primary focus of this partnership is to develop a more cohesive experience for agencies and advertisers. Key benefits of the partnership include:
1. Smarter Planning: Advertisers will gain access to standardized data analytics and audience insights, facilitating better plan comparisons across various advertisement formats.
2. Faster Execution: The partnership aims to streamline processes by creating simplified workflows, ensuring smoother transitions from planning to activation.
3. Enhanced Measurement: With unified reporting systems, agencies can expect improved tracking that connects campaign inputs with delivery metrics and measurement results. This system will also support OOH measurement alongside other advertising channels, allowing for thorough performance analysis.

Voices from the Leaders

Chris Gadek, CEO of AdQuick, expressed his enthusiasm for the partnership, stating, "We're excited to deepen our collaboration with one of the industry's most innovative and respected media companies. This partnership amplifies what AdQuick does best, giving advertisers a unified way to plan, buy, and measure OOH media across channels, while unlocking speed, precision, and performance."

Premesh Purayil, OUTFRONT Media’s Chief Technology Officer, emphasized the potential this partnership holds for advertisers, stating, "By partnering with AdQuick, we can simplify how advertisers and agencies build plans around OUTFRONT's premium assets and get to measurable outcomes faster, with clearer reporting from planning through post-campaign analysis."

The Future of OOH and IRL Media

As the advertising landscape continues to evolve, this partnership represents a significant step towards modernizing out-of-home and in-real-life advertising. By unifying essential tools for planning, execution, and measurement, OUTFRONT Media and AdQuick are setting a new standard for the industry.

AdQuick’s AI-powered platform allows for quicker, more targeted out-of-home campaigns, streamlining the process for marketers. As a supplier to agencies and brands across over 40 countries, AdQuick provides unparalleled accessibility to diverse media owners.

Overall, this partnership not only underscores OUTFRONT Media’s commitment to innovation but also signifies its focus on driving measurable outcomes and building lasting value for brands. By restructuring consumer interactions in powerful public environments, OUTFRONT aims to transform these interactions into engaging and impactful advertising experiences.

Conclusion

The collaboration between OUTFRONT Media and AdQuick marks a pivotal moment in the out-of-home advertising sector. With strategic investments and advanced technology integration, both companies are poised to shape the future of advertising, facilitating an era where campaigns are more effective, measurable, and resonant than ever before.