Moonbat Introduces Summer Relief with Its estää Popup Store in Shibuya

Moonbat Brings Summer Solutions to Shibuya

As temperatures soar and the sun shines brighter, Moonbat Co., Ltd., a venerable umbrella manufacturer, is preparing a special treat for sun-soaked city dwellers. The beloved brand's dual-purpose sun and rain umbrella line, estää, will be showcased at the estää Popup Store from May 29 to June 11, 2026, located on the first floor of Shibuya Loft.

A Comprehensive Umbrella Experience

This event promises a unique experience where shoppers can interact directly with an array of umbrellas designed to tackle both sun and rain. Each umbrella showcases features such as UV protection, heat shielding, lightweight construction, and compact designs. Consumers can touch, feel, and choose their ideal summer umbrella, all while enjoying the whimsical theme of “Preparing for the Scorching Summer: Antarctica Comes to You!”

Visitors to the popup store can expect a vibrant atmosphere, where reality meets creativity. Illustrative panels depicting scenes from the Antarctic and life-sized penguin models will provide a refreshing ambiance for shoppers. This fun setup offers a cool respite from the summer’s heat while allowing customers to engage with the high-performance umbrellas.

Umbrella Selection Tailored for Summer Essentials

The estää Popup Store highlights a carefully selected range of umbrellas, specifically designed for various scenarios: whether you need a lightweight option for daily commutes, a cooling model for long outdoor events, or a compact design that easily fits in your bag. The lineup includes:

- Magical Tech Protection ($4,400) – Weighing just 82 grams, this umbrella is incredibly light, making it convenient to carry everywhere.
- Miracle Tech Protection ($4,400) – This foldable umbrella stores compactly at 11.7cm, perfect for small bags.
- estää Honeycomb Insulation Parasol ($5,980) – Its three-layer construction efficiently dissipates heat, offering superior cooling.
- estää REIKYAKU Parasol ($6,600) – Crafted with radiation-cooling materials to create a shaded oasis on the go.
- kowaza ($6,050) – A smart design that allows easy storage and deployment.
- urawaza Musou ($6,600) – A robust rain umbrella with a reinforced structure, built to withstand strong winds up to 30m/s.
- urawaza Komachi ($5,500) – Ideal for sudden showers, it folds within three seconds for quick use.

Through direct interaction with these innovative products, consumers can assess their weight, size, ease of use, fabric qualities, and aesthetics, ensuring they leave the shop with the perfect umbrella tailored to their lifestyle.

Additional Exciting Events

In addition to showcasing its stunning range of umbrellas, the Popup Store will reward customers making purchases over $4,400 with a special capsule toy event. Shoppers can win delightful items like a paw print umbrella cap or a heat alert keychain, adding an extra layer of fun to their shopping experience.

Addressing Society's Need for Protection Against Scorching Heat

The launch of this event reflects the changing landscape of summer in Japan. The Japan Meteorological Agency has instituted a new term, ‘extreme heat day’, designating days that exceed 40°C. With extreme weather becoming a regular occurrence, attention to UV and heat protection has never been more critical.

With a focus on easing consumer confusion about choosing the right sun protection, Moonbat aims to support customers in selecting umbrellas that fit their specific needs. The Popup Store represents a commitment to innovation and practicality, ensuring that every individual can find their perfect summer companion.

Popup Store Details

- Event Name: estää Popup Store
- Duration: May 29 – June 11, 2026
- Hours: 11:00 AM - 9:00 PM (Final day until 6:00 PM)
- Location: Shibuya Loft, 1F Masaka Stage
- Address: 21-1 Udagawacho, Shibuya City, Tokyo

This Popup Store is not just a shopping event but an immersive experience aimed at making summer days enjoyable and protecting against the elements. For more information, visit estää’s official website or explore their products online on the MOONBAT ONLINE SHOP.

Join us and discover the perfect umbrella for your summer adventures!